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Tendencias en marketing digital para 2023

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Quiénes somos

Con Brandwatch, marcas y agencias pueden adaptarse y tener éxito en un contexto digital que cambia rápidamente, gracias a una toma de decisiones más inteligente y a la puesta en marcha de estrategias sociales impulsadas por los datos para cada cliente.

Quiénes somos

Nuestro equipo de líderes

Cali Tran

President & Chief Executive Officer

Our Leadership

Cali Tran

President & Chief Executive Officer

I am the CEO of Brandwatch where I lead all aspects of our business with the help of the most capable and talented team that I have the privilege to collaborate with. Prior to Brandwatch, I led all go-to-market activities at fast growing, profitable global marketing technology companies like Centerfield, Vericast, and Valassis either as the President, Chief Commercial Officer, or CEO.

Earlier in my career, I invested in hyper-growth, technology-enabled startups and led digital transformation initiatives and global marketing service businesses at North Bridge and MacAndrews & Forbes, respectively. I started my career in finance and was a part of the founding team at Ancestry. Today, I have the privilege to be a private investor in some incredible market-defining companies such as Jane Technologies, Adavium Medical, and Wunderkind.

I earned an AB in History from Bowdoin College and an MBA from Harvard. I enjoy planting fruits and vegetables on the farm and trying not to burn said products cooking for family and loved ones. I live in San Francisco and Napa Valley with my wife, and we are the proud uncle and aunt of 14 incredible, smart, and kind nieces and nephews.

Carrie Parker

Chief Marketing Officer

Our Leadership

Carrie Parker

Chief Marketing Officer

I’m Carrie Parker and I’m the Chief Marketing Officer. I joined Brandwatch in September 2022, bringing a rich B2B marketing background to the company with a 20+ year track record of scaling marketing operations at companies ranging from high-growth MarTech startups to global enterprises.

Prior to Brandwatch, I held marketing leadership roles at American Express, Kantar, Valassis, and Cordial. I not only bring an array of experience and perspective, I also have a consistent track record of driving demand and leading marketing teams to consistently deliver outsized business growth.

I earned my BS in Business Administration with a concentration on Marketing from the University of North Carolina at Chapel Hill and an MBA from Columbia Business School. I’m an avid runner and enthusiastic world traveller with my husband and two daughters.

Chris Bingham

Chief Technical Officer

Our Leadership

Chris Bingham

Chief Technical Officer

I’m Chris Bingham and I’m the CTO. I lead the worldwide technology teams responsible for product development, research, and support. I bring experience in leadership, management, software architecture, and data science to the company. I’m also an expert in high-scalability systems and text analytics, and am named on several US patents.

Prior to Brandwatch, I was the founding CTO of Crimson Hexagon, where I built the product and team from scratch to be a leader in social data analytics. I led the strategic design and development of enterprise-class technology products at a number of global software companies, including Apple, Disney, and Netscape.

I’ve also contributed to the success of high-growth companies in the Boston technology ecosystem, including Fairmarket, Coalesix, Icosystem, and Jana. I hold a BA in computer science from Dartmouth College, and I’m an avid cyclist and musician. I live in Cambridge, MA with my wife and two children.

Edward Crook

Chief Strategy Officer

Our Leadership

Edward Crook

Chief Strategy Officer

I’m Ed Crook, Chief Strategy Officer at Brandwatch. Working with and across departments, I lead strategic initiatives and corporate development. My focus is creating sustainable value for our customers, communities, teams, and investors. I am also the executive sponsor of the Green committee at Brandwatch and work with leadership on our environmental, social, and governance responsibilities.

My background is in research and I’ve been fortunate to have consulted many of the Fortune 500 while building insights and consultancy functions in the UK, DACH, and the US. I am now based in Berlin. Beyond Brandwatch, I can be found hiking and painting with oils. I am an executive member of the Outthinker Strategy Network and hold a BA in Linguistics from the University of Sussex as well as an MBA from the Berlin School of Economics and Law.

Katja Garrood

Chief Brand Officer

Our Leadership

Katja Garrood

Chief Brand Officer

I’m Katja Garrood, the Chief Brand Office, and one of the founding team members. I spent the early years working on app designs and establishing the Brandwatch brand. As the company grew and we expanded internationally, my focus moved to building and leading design teams.

I am passionate about making design core to the business, as it is ultimately the craft of problem solving. What motivates me is knowing we are solving the right problems for our customers so that Brandwatch brings them success. I believe in the principle that we should design to inspire, which is fueled by investing in a collaborative and diverse company culture, conducive to innovation. These qualities bring a deeper meaning and purpose to our work and motivate our designers to be the best at what they do.

I also sit on boards for the Brighton Innovation Network and the Brighton Digital Festival. I have a Bachelor of Arts degree in Graphic Design from Newcastle at Northumbria University. I live in the Sussex countryside with my partner and children where I can daydream and enjoy reading books on failed experiments, or frankly anything scripted, which awakens my mind to a different perspective. Occasionally I scribble with paint.

Michael Amsinck

SVP People

Our Leadership

Michael Amsinck

SVP People

I’m Michael Amsinck and I’m the CPO. I took the position after Brandwatch merged with Falcon.io in 2021, where I held the same title. I have a track record of developing and transforming global product organizations in a manner that promotes growth, customer retention, and overall product transparency.

I have been something of a journeyman, holding various roles in both the commercial and product realms before ultimately landing in product leadership teams. Additionally, I spent significant time working in Singapore and Malaysia before settling in Copenhagen, Denmark.

When I’m not steering Brandwatch’s product strategy and roadmap, I spend my time with my family (wife and two kids) and pets (one dog and two cats), and I’m a frequent attendee in the Copenhagen music festival scene.

Scott Sorochak

Chief Revenue Officer

Our Leadership

Scott Sorochak

Chief Revenue Officer

I’m Scott Sorochak and I’m the Chief Revenue Officer. I have over 30 years of executive sales, marketing, and operational leadership experience in consumer internet and enterprise SaaS global organizations such as Datacoral (acquired by Cloudera, KKR), Livefyre (acquired by Adobe), [email protected], and Netcom.

My key focus has been on helping global organizations scale profitably to $1B+ in revenue and helping to build strong cross-departmental teams at an operational level of excellence expected by management teams and boards.

I have helped these, and start-ups, raise over $250MM in debt and equity financing and I continue to personally invest in many of the companies I am affiliated with.

Ben Goodband

Chief Financial Officer

Our Leadership

Ben Goodband

Chief Financial Officer

I’m Ben Goodband and I’m the Chief Financial Officer. I lead the Finance function at Brandwatch.

Prior to Brandwatch, I was the CFO of the Data and Analytics division of the London Stock Exchange Group. I spent 20 years working at the intersection of finance, data, and technology in the financial market data and infrastructure sector in a variety of finance leadership roles, including spells in London, New York, and Hong Kong.

I hold a BA in History and Archaeology from the University of Leicester and I am an Associate of the Chartered Institute of Management Accountants. Originally from Liverpool in the UK, I now live in Connecticut, USA with my wife and two children.

Nabilah Irshad

Chief Legal & People Officer

Our Leadership

Nabilah Irshad

Chief Legal & People Officer

I’m Nabilah Irshad and I lead the legal, privacy, compliance, risk, and people functions at Brandwatch.

Prior to joining Brandwatch in August of 2022, I led the legal function at Innovid (NYSE:CTV), a global adtech company, taking it public in 2021 and leading a cross-border strategic acquisition in 2022.

Before that, I served as VP of Legal & Business at NewsCred, a SaaS marketing company based in NYC as a member of the leadership team. I co-founded the Diversity Council there and executed an annual International Women's Day event for the tech community in NYC.

I’m passionate about elevating women, mentorship for at-risk groups, and community building. To that end, I’m the General Counsel and board member at Ok Mentor, a UK-based organization creating mentorship programs for women.

I earned my BA and JD from The University of Iowa.

Diversidad e inclusión

Una comunidad diversa e inclusiva

Brandwatch se compromete a crear un espacio de trabajo que promueva la diversidad y la inclusión en cada aspecto de la empresa. Somos responsables de satisfacer las necesidades de nuestros equipos y hacemos todos los esfuerzos para generar un impacto positivo en nuestra cultura interna y en el mundo a nuestro alrededor.

Nuestro equipo

No confíes solo en nuestra palabra

¿Quién puede definir mejor Brandwatch que los brandwatchers que trabajan con nosotros? Te compartimos qué piensan algunos de los empleados sobre la vida en Brandwatch, en sus propias palabras.

“Estoy orgullosa de las ooportunidades que nos da Brandwatch, tanto a mi como al resto de mis compañeros.”

Brandwatch nunca ha encasillado a nadie en una función o departamento concretos y siempre ha sabido detectar muy rápido el potencial de las personas. Me enorgullece que Brandwatch defienda la individualidad y haya ayudado a desarrollar las carreras de tantas personas a lo largo de los años.

Hannah Tregear | EA to President and COO

“Lo que más me gusta de trabajar en Brandwatch es estar rodeado de gente con la mente muy abierta.

Mis compañeros tienen distintas experiencias y todos disfrutamos de lo que hacemos. Aquí, las personas favorecen un clima de trabajo feliz, positivo y dinámico, así que estoy orgulloso de pertenecer a todo esto.

Sulaiman Miah | Account Executive

“Brandwatch tiene una verdadera visión para cambiar las cosas en lo referente a la inclusión y la diversidad.”

Esto no solo me permite ser yo, sino que anima a otras empresas tecnológicas a ser también más inclusivas.

Tallie Robinson | Senior IT Engineer

“Estar en una empresa donde no tengo miedo a ser quien soy y puedo expresarme como quiero es muy liberador.”

Esto, combinado con la actitud de Brandwatch a la hora de cambiar el status quo dentro de la industria de la ingeniería, es muy inspirador.

Richard Goodman | Senior Data Infrastructure Engineer

“Estoy orgullosa de trabajar en Brandwatch por nuestra cultura proactiva y respetuosa.”

Los compañeros se desviven por ayudarse mutuamente, impulsar grandes ideas y hacer que nuestro lugar de trabajo sea un sitio mejor para todos. Me apasiona que la empresa sea la más sostenible de nuestro sector desde el punto de vista medioambiental. He tenido la oportunidad de apoyar la creación de una estrategia ESG inspiradora, lo cual es genial para mi carrera.

Alex Wood | Director of Customer Insights

“Brandwatch invierte tiempo y dinero en formación y prácticas para asegurarse de que los empleados desarrollen todo su potencial.”

Esto aporta mucho valor a nuestra cultura y se transmite también a nuestros clientes. Siempre le digo a la gente que soy mejor persona gracias a que trabajo en Brandwatch.

Liza Champion | Director of Customer Success
Conócenos

Nuestros valores

No se trata solo de saber qué quieres conseguir, sino de cómo lo logras. Nuestros valores aportan a nuestros empleados un marco de trabajo para sus actividades y les guían cuando se trata de colaborar entre ellos. Son la base de nuestro propósito.

Sé auténtico

Valoramos el aperturismo y la integridad y promovemos estos valores entre nuestros empleados y clientes.

Atrévete

Valoramos la valentía y la convicción y animamos a nuestros empleados a impulsar la empresa.

Sé creativo

Valoramos la originalidad y la curiosidad, y aplicamos ambas en nuestro trabajo a todos los niveles y en todos los ámbitos.

Falcon.io es ahora parte de Brandwatch.
¡estás en el lugar correcto!

¿Ya eres cliente?Loguéate para acceder a tus productos y datos de Falcon a través del menú de Log In en la parte superior derecha de la página.New customer?Encontrarás los productos anteriores de Falcon en “Social media management” si vas a “Our Suite” en la navegación.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.