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From A to Z: Explore the world of Brandwatch

We've compiled the ABC's of Brandwatch, all geared towards helping you level up your brand.
The ABC's of brandwatch

Academy

Advance your Brandwatch skills with our Brandwatch Academy courses. 

Brandwatch Academy offers courses for certification and upskilling to level up your skills.

brandwatch Academy cards

Benchmark

See how you stack up against your competitors.

With Benchmark, you can compare your brand to competitors and industry leaders to build a winning social strategy. 

Consumer Intelligence

The #1 consumer intelligence platform

Brandwatch Consumer Intelligence unlocks the full power of AI to gain fast and reliable insights from over 100 million online sources, all at the speed of social. Understand your brand, consumers, and market, to level up your brand.

From Digital Marketing Trends to Generative AI


Digital Marketing Trends

Discover the biggest Digital marketing trends of 2024 and uncover valuable insights and actionable tips to elevate your marketing strategy.

Engage

With Brandwatch Engage manage all your social engagement in one Inbox.

Faze Clan Case Study

Discover how the esports brand Faze Clan met the high expectations of brand partners with the help of Brandwatch Influence.

Generative AI

Brandwatch Generative AI is revolutionizing media and consumer intelligence by integrating human insight with advanced proprietary AI. Our unique hybrid approach delivers efficient, accurate, and comprehensive data analysis at unprecedented speed and scale to empower our customers to take decisive actions on rich and trustworthy insights.

Historical Data

To collect trustworthy insights, you’ll need data that’s varied in its coverage, duration, and variety.

At Brandwatch, we source data from over 100 million different sites, spanning over 10 years.

Influencer Management

With Brandwatch Influencer Management discover influencers, handle relationships, and manage campaigns all in one end-to-end solution.

Discover the best influencers for your brand, build and manage your influencer network with ease, and measure campaign results and success.

From Juggling collaborative workflows to Brandwatch Listen

Juggle collaborative workflows

Juggle collaborative workflows with our best set of collaboration tools.

Knowledgeable people

Learn from some of the most knowledgable people in our expert led webinars.

Listen

With Brandwatch Listen, understand your consumers with leading social listening technology..

Market Research

Brandwatch gives you access to the world’s largest pool of online consumer discussion and industry leading AI so you can answer critical business questions fast and fuel Market Research.

Traditional market research can only get you so far. Leverage Brandwatch’s powerful audience analytics and survey social panels of millions to reveal deep qualitative insights at scale and discover trends you didn’t know to look for.

From our Native Network Features to Quantum's case study

Native Network Features

With our Native Network Features, you can support all your workflows across major social networks without needing to leave Brandwatch.

Omnichannel Coverage

With our leading omnichannel coverage, we have the most comprehensive list of data sources and networks to help you achieve your brand’s goals.

Partnership

We partner with the best in the business to provide our customers with the most innovative technology on the market.

Quantum Case Study

Learn how Quantum brings social listening in-house and boosts their research and strategic capabilities by using Brandwatch for data analysis.

Reputation Management

When a crisis hits your brand, every second counts.

Never miss a critical mention and ensure you have the tools you can trust to steer your teams through these make-or-break moments and safeguard your brand’s reputation.

Social media management

With Brandwatch Social Media Management you have everything you need to discover, attract, and engage customers on social, across teams and regions.

Search social networks and the internet to find the right people to reach, opportunities to act on, and potential problems to avoid.

Tiktok Partnership

With Brandwatch’s TikTok Partnership, you can manage all your TikTok accounts from one single interface alongside all the other social media channels you run.

We are one of the few TikTok Marketing Partners. We were chosen because we are forerunners in the social media management market.

From User generated content to Youtube Data

User generated content

Utilize User Generated Content with our StoryStream partnership, source, manage rights, and publish UGC right across the customer journey, including organic and paid social.

Vizia

Vizia allows you to drive a culture of data across your organization with live data reports and real-time displays.

Webinars

Watch our Webinars featuring live expert testimonials, advice, and story-telling.

X Partnership

As an Official X Partner Brandwatch has been given unparalleled access to every X data product to help brands solve challenges like never before.

Youtube Data

Brandwatch features YouTube data with its diverse content landscape, including music videos, vlogs, tutorials, documentaries and more – conversations are vast and wide-ranging.

Zealous customer care teams

While our technologies are best in class, what really sets us apart is our people.

We build zealous support teams around clients’ needs, composed of subject-matter experts that act as trusted advisors in transforming data into critical insights and better strategies.

Amen and two women looking at a laptop computer screen.

Ready to see Brandwatch in action?

Find out how Brandwatch can help you level up your brand. Discover the power of our social suite with a product demo.
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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.