As an Official X Partner, Brandwatch has been given unparalleled access to every X data product to help brands solve challenges like never before. With access to all historical public Posts and full, real-time feed, you can ensure that your brand is up to date with all of the conversations happening on X throughout the entire Brandwatch suite.
Consumer Research offers access to the complete X firehose, including all past public Posts. Search through 500M daily Posts in real-time, applying keyword rules for data analysis and visualization, transforming discoveries into actionable insights.
Analyze audiences using social panels and affinities, uncovering segmented group insights. Conduct market research without geographical limitations, leveraging metadata like gender, interests, and location for comprehensive results.
Develop your personalized X influencer Customer Relationship Management (CRM) system, enabling you to efficiently handle influencer connections, track progress, and streamline communication. You can also discover influencers across Instagram, TikTok, and YouTube, and check if they also have a presence on X, using Influence.
Track sponsored posts and real-time performance data using the Campaign module to calculate ROI and streamline reporting.
With Publish it is easy to manage your X activity alongside your other social media channels. Easily draft, schedule and publish content on X using Brandwatch’s collaboration workflows, the unified calendar and shared library. Create engaging content faster and save precious time using Publish.
Connect with your X audience using Engage. Reply with a text or reactions to an X DM, comments on your own Posts or page mentions and more. Set up feeds and messaging automations to make sure no mention or comment – no matter how big or small – goes unanswered. Use Engage’s collaboration workflows; labels, notes, and assignments to engage faster and save precious time using Brandwatch.
Get access to the X firehose with 12 months of historical X data and powerful AI-powered sentiment and emotion analysis to perfect your content marketing strategy with real-time insights.
With Measure, you will be able to measure, analyze, and understand the performance of your organic and boosted X Posts and videos. View how many likes, comments, Reposts, and the reach of your Posts to help inform you of what is performing well.
Compare your brand to competitors and industry leaders to build a winning social strategy. Get access to the most recent X metrics insights to analyze your own social performance – from follow growth rate to engagement rate.