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[Report] Digital Marketing Trends 2024

Discover the biggest digital marketing trends and uncover valuable insights and actionable tips.

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X, formerly Twitter

About X, formerly Twitter

As an Official X Partner, Brandwatch has been given unparalleled access to every X data product to help brands solve challenges like never before. With access to all historical public Posts and full, real-time feed, you can ensure that your brand is up to date with all of the conversations happening on X throughout the entire Brandwatch suite.

In Our Products

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Consumer Research

Consumer Research offers access to the complete X firehose, including all past public Posts. Search through 500M daily Posts in real-time, applying keyword rules for data analysis and visualization, transforming discoveries into actionable insights.

Analyze audiences using social panels and affinities, uncovering segmented group insights. Conduct market research without geographical limitations, leveraging metadata like gender, interests, and location for comprehensive results.

Explore Consumer Research

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Influence

Develop your personalized X influencer Customer Relationship Management (CRM) system, enabling you to efficiently handle influencer connections, track progress, and streamline communication. You can also discover influencers across Instagram, TikTok, and YouTube, and check if they also have a presence on X, using Influence.

Track sponsored posts and real-time performance data using the Campaign module to calculate ROI and streamline reporting.

Explore Influence

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Publish

With Publish it is easy to manage your X activity alongside your other social media channels. Easily draft, schedule and publish content on X using Brandwatch’s collaboration workflows, the unified calendar and shared library. Create engaging content faster and save precious time using Publish.

Explore Publish

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Engage

Connect with your X audience using Engage. Reply with a text or reactions to an X DM, comments on your own Posts or page mentions and more. Set up feeds and messaging automations to make sure no mention or comment – no matter how big or small – goes unanswered. Use Engage’s collaboration workflows; labels, notes, and assignments to engage faster and save precious time using Brandwatch.

Explore Engage

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Listen

Get access to the X firehose with 12 months of historical X data and powerful AI-powered sentiment and emotion analysis to perfect your content marketing strategy with real-time insights. 

Explore Listen

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Measure

With Measure, you will be able to measure, analyze, and understand the performance of your organic and boosted X Posts and videos. View how many likes, comments, Reposts, and the reach of your Posts to help inform you of what is performing well.

Explore Measure

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Benchmark

Compare your brand to competitors and industry leaders to build a winning social strategy. Get access to the most recent X metrics insights to analyze your own social performance – from follow growth rate to engagement rate.

Explore Benchmark

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.