Guide du marketing 2023 [Enquête auprès de +400 professionnels]

Les outils et compétences dont les marketeurs auront besoin pour se démarquer en 2023

DÉCOUVRIR

À propos

Avec Brandwatch, les marques et agences peuvent s'adapter et prospérer dans le monde digital actuel en prenant des décisions et en exécutant des stratégies data-driven à chaque point de contact avec le consommateur.

Qui sommes nous

Notre équipe dirigeante

Cali Tran

President & Chief Executive Officer

Our Leadership

Cali Tran

President & Chief Executive Officer

I am the CEO of Brandwatch where I lead all aspects of our business with the help of the most capable and talented team that I have the privilege to collaborate with. Prior to Brandwatch, I led all go-to-market activities at fast growing, profitable global marketing technology companies like Centerfield, Vericast, and Valassis either as the President, Chief Commercial Officer, or CEO.

Earlier in my career, I invested in hyper-growth, technology-enabled startups and led digital transformation initiatives and global marketing service businesses at North Bridge and MacAndrews & Forbes, respectively. I started my career in finance and was a part of the founding team at Ancestry. Today, I have the privilege to be a private investor in some incredible market-defining companies such as Jane Technologies, Adavium Medical, and Wunderkind.

I earned an AB in History from Bowdoin College and an MBA from Harvard. I enjoy planting fruits and vegetables on the farm and trying not to burn said products cooking for family and loved ones. I live in San Francisco and Napa Valley with my wife, and we are the proud uncle and aunt of 14 incredible, smart, and kind nieces and nephews.

Carrie Parker

Chief Marketing Officer

Our Leadership

Carrie Parker

Chief Marketing Officer

I’m Carrie Parker and I’m the Chief Marketing Officer. I joined Brandwatch in September 2022, bringing a rich B2B marketing background to the company with a 20+ year track record of scaling marketing operations at companies ranging from high-growth MarTech startups to global enterprises.

Prior to Brandwatch, I held marketing leadership roles at American Express, Kantar, Valassis, and Cordial. I not only bring an array of experience and perspective, I also have a consistent track record of driving demand and leading marketing teams to consistently deliver outsized business growth.

I earned my BS in Business Administration with a concentration on Marketing from the University of North Carolina at Chapel Hill and an MBA from Columbia Business School. I’m an avid runner and enthusiastic world traveller with my husband and two daughters.

Chris Bingham

Chief Technical Officer

Our Leadership

Chris Bingham

Chief Technical Officer

I’m Chris Bingham and I’m the CTO. I lead the worldwide technology teams responsible for product development, research, and support. I bring experience in leadership, management, software architecture, and data science to the company. I’m also an expert in high-scalability systems and text analytics, and am named on several US patents.

Prior to Brandwatch, I was the founding CTO of Crimson Hexagon, where I built the product and team from scratch to be a leader in social data analytics. I led the strategic design and development of enterprise-class technology products at a number of global software companies, including Apple, Disney, and Netscape.

I’ve also contributed to the success of high-growth companies in the Boston technology ecosystem, including Fairmarket, Coalesix, Icosystem, and Jana. I hold a BA in computer science from Dartmouth College, and I’m an avid cyclist and musician. I live in Cambridge, MA with my wife and two children.

Edward Crook

Chief Strategy Officer

Our Leadership

Edward Crook

Chief Strategy Officer

I’m Ed Crook, Chief Strategy Officer at Brandwatch. Working with and across departments, I lead strategic initiatives and corporate development. My focus is creating sustainable value for our customers, communities, teams, and investors. I am also the executive sponsor of the Green committee at Brandwatch and work with leadership on our environmental, social, and governance responsibilities.

My background is in research and I’ve been fortunate to have consulted many of the Fortune 500 while building insights and consultancy functions in the UK, DACH, and the US. I am now based in Berlin. Beyond Brandwatch, I can be found hiking and painting with oils. I am an executive member of the Outthinker Strategy Network and hold a BA in Linguistics from the University of Sussex as well as an MBA from the Berlin School of Economics and Law.

Katja Garrood

Chief Brand Officer

Our Leadership

Katja Garrood

Chief Brand Officer

I’m Katja Garrood, Chief Brand Officer and one of the founding team members of Brandwatch.

I’ve steered Brandwatch’s creative direction from its first product design to the company you see and experience today. I have built teams to foster and evolve the Brandwatch brand, while retaining its integrity and appeal, through more than a half-dozen merger and acquisition events. I’ve held leadership roles ranging from Creative Director and Head of Product Design to Chief Design Officer.

17 years on I remain passionate about creativity being core to our ongoing company values, evolution, and growth.

I am deeply attracted to the spirit of innovation, how the collaboration of ideas and working with a diverse group of people can get you to somewhere new and different. I have spoken at events on the role of women in tech and the intersection of where art meets science and have been on two not-for-profit boards: The Brighton Digital Festival and the Brighton Innovation Network.

After earning a Bachelor of Arts degree in Graphic Design from Newcastle at Northumbria University, I started my career working in various creative agencies in Berlin and London, before bumping into Runtime Collective a small engineering company from which we founded Brandwatch.

Outside of work, I like street art, neon, metaphors, and a good sense of humour. I’m easily lured to the unconventional and to nature's beauty.

I live in the Sussex countryside with my family and a random cat.

Michael Amsinck

SVP People

Our Leadership

Michael Amsinck

SVP People

I’m Michael Amsinck and I’m the CPO. I took the position after Brandwatch merged with Falcon.io in 2021, where I held the same title. I have a track record of developing and transforming global product organizations in a manner that promotes growth, customer retention, and overall product transparency.

I have been something of a journeyman, holding various roles in both the commercial and product realms before ultimately landing in product leadership teams. Additionally, I spent significant time working in Singapore and Malaysia before settling in Copenhagen, Denmark.

When I’m not steering Brandwatch’s product strategy and roadmap, I spend my time with my family (wife and two kids) and pets (one dog and two cats), and I’m a frequent attendee in the Copenhagen music festival scene.

Scott Sorochak

Chief Revenue Officer

Our Leadership

Scott Sorochak

Chief Revenue Officer

I’m Scott Sorochak and I’m the Chief Revenue Officer. I have over 30 years of executive sales, marketing, and operational leadership experience in consumer internet and enterprise SaaS global organizations such as Datacoral (acquired by Cloudera, KKR), Livefyre (acquired by Adobe), [email protected], and Netcom.

My key focus has been on helping global organizations scale profitably to $1B+ in revenue and helping to build strong cross-departmental teams at an operational level of excellence expected by management teams and boards.

I have helped these, and start-ups, raise over $250MM in debt and equity financing and I continue to personally invest in many of the companies I am affiliated with.

Ben Goodband

Chief Financial Officer

Our Leadership

Ben Goodband

Chief Financial Officer

I’m Ben Goodband and I’m the Chief Financial Officer. I lead the Finance function at Brandwatch.

Prior to Brandwatch, I was the CFO of the Data and Analytics division of the London Stock Exchange Group. I spent 20 years working at the intersection of finance, data, and technology in the financial market data and infrastructure sector in a variety of finance leadership roles, including spells in London, New York, and Hong Kong.

I hold a BA in History and Archaeology from the University of Leicester and I am an Associate of the Chartered Institute of Management Accountants. Originally from Liverpool in the UK, I now live in Connecticut, USA with my wife and two children.

Nabilah Irshad

Chief Legal & People Officer

Our Leadership

Nabilah Irshad

Chief Legal & People Officer

I’m Nabilah Irshad and I lead the legal, privacy, compliance, risk, and people functions at Brandwatch.

Prior to joining Brandwatch in August of 2022, I led the legal function at Innovid (NYSE:CTV), a global adtech company, taking it public in 2021 and leading a cross-border strategic acquisition in 2022.

Before that, I served as VP of Legal & Business at NewsCred, a SaaS marketing company based in NYC as a member of the leadership team. I co-founded the Diversity Council there and executed an annual International Women's Day event for the tech community in NYC.

I’m passionate about elevating women, mentorship for at-risk groups, and community building. To that end, I’m the General Counsel and board member at Ok Mentor, a UK-based organization creating mentorship programs for women.

I earned my BA and JD from The University of Iowa.

Diversité et inclusion

Une communauté diverse et inclusive

Brandwatch s’engage à créer un environnement de travail qui favorise la diversité et l’inclusion dans tous les aspects de notre entreprise. Nous nous engageons à répondre aux divers besoins de notre équipe et à faire des efforts pour créer un impact positif dans notre culture d’entreprise ainsi que dans l’écosystème au sens plus large.

Notre équipe

Ne nous croyez pas sur parole

Qui mieux que les branwatcheurs eux mêmes pour définir ce à quoi travailler pour Brandwatch ressemble ? Voici, leurs propres mots, le témoignage de certains d’entre eux sur la vie à Brandwatch.

“Je suis fière des opportunités que Brandwatch m’a offertes, ainsi qu’à mes collègues (et amis).”

Brandwatch n’a jamais enfermé qui que ce soit dans un rôle ou un service particulier, et a toujours été prompt à déceler le potentiel des gens. Je suis fière que Brandwatch défende l’individualité et ait contribué à développer les carrières de tant de personnes au fil des années.

Hannah Tregear | EA to President and COO

“Ce que j’aime chez Brandwatch, c’est d’être entouré d’individus aussi ouverts d’esprit.”

Mes collègues viennent d’horizon différents, et prennent tous plaisir à faire ce qu’ils font. Ce sont les personnes de cette entreprise qui créent une culture et un environnement de travail positifs, heureux et dynamiques dont je suis fière de faire partie.

Sulaiman Miah | Account Executive

“Brandwatch a une réelle vision pour faire la différence en matière d’inclusion et de diversité.”

Non seulement cela me permet d’être authentique, mais cela encourage d’autres entreprises technologiques à faire de même.

Tallie Robinson | Senior IT Engineer

“Le fait d’être dans une entreprise où je n’ai pas peur d’être qui je suis et de m’exprimer est tellement libérateur.”

Combiné à l’attitude de Brandwatch qui consiste à défier et à changer le statu quo dans l’industrie de l’ingénierie, c’est inspirant.

Richard Goodman | Senior Data Infrastructure Engineer

“Je suis fière de travailler chez Brandwatch en raison de notre culture proactive et bienveillante.”

Les collègues font tout leur possible pour s’entraider, proposer de bonnes idées et faire de notre lieu de travail un meilleur endroit pour tous. Passionnée par l’idée de faire de Brandwatch l’entreprise la plus respectueuse de l’environnement dans notre secteur, j’ai eu l’occasion de soutenir la création dune stratégie ESG inspirante, ce qui m’a permis de mener une carrière variée et épanouissante.

Alex Wood | Director of Customer Insights

“Brandwatch investit du temps et de l’argent dans la formation et la pratique afin de s’assurer que chaque personne est en mesure d’apporter tout son potentiel au travail.”

C’est formidable pour notre culture et cela se répercute également sur nos clients. Je dis toujours aux gens que je suis une meilleure personne depuis mon passage chez Brandwatch.

Liza Champion | Director of Customer Success
Nous connaître

Nos valeurs

Il ne s’agit pas seulement de ce que vous souhaitez réaliser, mais comment vous le réalisez. Nos valeurs offrent à nos employés une structure pour réaliser leurs tâches et collaborer. Ils représentent la base de notre objectif commun.

Authenticité

Nous valorisons l’ouverture d’esprit et l’intégrité, et visons à appliquer ces qualités à la fois envers nos collaborateurs et nos clients.

Audacité

Nous valorisons le courage et la conviction, et nous encourageons nos employés à pousser l’entreprise vers l’avant.

Créativité

Nous valorisons l’originalité et la curiosité, et les appliquons à tous les domaines de notre travail.

Falcon.io fait désormais partie de Brandwatch.
Vous êtes au bon endroit !

Vous êtes déjà client ?Connectez-vous pour accéder à vos produits et vos données Falcon à partir de l'onglet 'Login' en haut à droite de votre écran.Nouveau par ici ?Vous trouverez les produits Falcon dans la partie 'Gestion des médias sociaux' dans le menu 'Nos solutions'.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.