Dr. Marcus Collins is an award-winning marketer and cultural translator who bridges brand strategy and consumer behavior with real-world impact. As a former Head of Strategy at Wieden + Kennedy New York and a marketing professor at Michigan’s Ross School of Business, he uniquely fuses academia with industry expertise. His mastery of culturally contagious ideas has driven the success of McDonald’s cultural resurgence, Google’s “Real Tone” technology, the “Made In America” festival, and the Brooklyn Nets’ move to New York. He is a recipient of Advertising Age’s 40 Under 40 award and Crain’s Business’ 40 Under 40 award, and an inductee into the American Advertising Federation’s Advertising Hall of Achievement. Most recently, he was recognized by Thinkers50 with the Radar Distinguished Achievement Award for the idea most likely to shape the future of business management. He has also served as a jury for the Cannes Lion International Festival of Creativity. Before joining Wieden + Kennedy, he served as the Chief Consumer Connections Officer at Doner Advertising and led Social Engagement at Steve Stoute’s advertising agency, Translation.