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Building Brands That Last

EP:01
60 mins | Aug 26

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About

Building Brands That Last

This marketing panel explores how brand leaders from Klarna, United Airlines and Motorway are maintaining emotional relevance, authenticity, cultural fluency, and consumer trust in today’s unpredictable market. Together, they’ll dig into how to evolve iconic brands without losing their core identities, and how to build strong, future‑proof marketing foundations that outlast platform shifts and trend cycles. You’ll leave with practical frameworks and real‑world case stories you can apply immediately to strengthen your own brand strategy.

Speakers

Catherine Wagner Veary
Catherine Wagner Veary

Head of Brand

Motorway

David Sandstrom
David Sandstrom

Chief Marketing Officer

Klarna

Maggie Schmerin
Maggie Schmerin

Chief Advertising Officer

United Airlines

Catherine Wagner Veary

Head of Brand, Motorway

Catherine Wagner Veary is an entrepreneurial marketing leader with a passion for high-growth, tech scale ups. She has over 14 years of experience combining creative thinking with strategic rigour to deliver impactful campaigns that drive business growth. After beginning her career in Australia with brands such as Deloitte and Tourism Fiji, she went on to lead through the line campaign development for NatWest, Royal Mail and Gousto. Most recently at Motorway, she has led marketing activations that capitalised on high-profile sports moments including 6 Nations on ITV and Premier League on TNT Sports as well as launching a new brand positioning and creative campaign ‘It’s not magic. It’s Motorway’.

David Sandstrom

Chief Marketing Officer, Klarna

David currently serves as Chief Marketing Officer at Klarna and is a member of the company’s executive management team. David joined Klarna in 2017 where he led the fintech company through an extensive brand transformation, from one of many financial institutions that held a “trustworthy blue” look and feel, to a consumer lifestyle brand, shopping platform meld with a fully licensed bank, all with a hot pink edge. He is responsible for everything related to consumer growth, design, marketing, brand, communications and sustainability. During his time so far at Klarna, David has overseen several pioneering marketing campaigns inserting the brand into pop culture discussions and garnered international attention; from working with high profile celebrities such as Lady Gaga, Snoop Dogg, A$AP Rocky, Paris Hilton and – most recently – Shaquille O’Neal.

Maggie Schmerin

Chief Advertising Officer, United Airlines

Maggie Schmerin is an accomplished brand marketing executive who pairs a lifelong love for the craft with an innate sense of adventure to deliver campaigns that toss out the standard marketing textbook in favor of unexpected and relatable creative. As Chief Advertising Officer at the world’s largest airline, Maggie leads a team of bold marketers with a global charge to share the stories of an airline when Good Leads The Way. United’s renewed focus on brand and advertising netted the company recognition as one of Ad Age’s Top Ten Marketers of the Year and Fast Company’s Brands That Matter. Maggie’s achievements in marketing and advertising most recently saw her named as Adweek’s Marketing Vanguard for the most impactful CMOs, Campaign Live CMO 50, Forbes Entrepreneurial CMO 50, Adweek 50, and Ad Age Leading Women.

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