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The Brand Leader’s Playbook
In this fireside-style conversation, we sit down with Ariana Parasco, Senior Vice President of Brand & Consumer Engagement at L’Oréal USA, to explore what it means to lead — and evolve — in a rapidly shifting marketing landscape.
Drawing from her own leadership journey, Ariana shares her philosophy on what makes a brand truly strong today: emotional relevance, clear values, and the courage to adapt without losing sight of its core. We’ll discuss how L’Oréal balances legacy and innovation, trust and transformation, and how the brand stays closely aligned with ever-changing consumer expectations.
Senior Vice President of Brand & Consumer Engagement
L’Oréal USA
Senior Vice President of Brand & Consumer Engagement, L’Oréal USA
Ariana Parasco is the Senior Vice President of Brand and Consumer Engagement at L’Oreal USA, where she leads advocacy and influence, digital content excellence, entertainment marketing and innovation. She oversees these functions within the office of the CDMO, helping to shape how L’Oreal brands connect with consumers across platforms and culture, now and in the future. Prior to joining the Chief Digital and Marketing Office in 2023, she served as the Vice President of Marketing for IT Cosmetics within L’Oreal LUXE. Before joining L’Oreal, Ariana held strategic digital marketing roles in luxury and tech, and she was the first internal digital marketing hire at David Yurman.
Ariana holds a bachelor’s degree from Stanford University and a Master’s in Cosmetics and Fragrance Marketing and Management from the Fashion Institute of Technology.
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