How to Schedule Social Media Posts Effectively
By Sandra BuschSep 14
Valentine's Day 2023. Once again, Twitter birds were humming about love, and all things sweet were on the Instagram menu.
Let’s look at the online conversations around the holiday in 2023, dive into the trending topics, and explore how brands joined in on all the love stories.
This year, we’re seeing close to a 50/50 split between men and women that took to social media to discuss the lovers’ holiday.
Most of the conversation starters on Twitter were artists (46%), followed by executives (14%), students (7%), and then journalists (6%).
The Valentine’s Day buzz was evident all across the globe, but the bulk of the conversation originated in the USA (36%), followed by Japan (9%), the UK (7%), and India (6%).
Now, let’s zoom in closer and hear more about the Valentine's Day stories.
The love-related topics and hijacking news attempts were a thing again this year. Most of the conversations were about chocolate, flowers, gifts, and giveaways, but there were also some original angles to the lovefest.
Netflix and their show You sparkled a fun note on Valentine's Day by sharing the love around the holiday in a way that was very much in tune with the show’s sarcastic tone of voice.
For the singletons, Valentine’s Day has always been a challenging experience. Here’s an interesting campaign by a zoo in Texas that became popular on social media.
The initiative is called 'I named a cockroach after my ex for Valentine's Day,' which – as the name implies – lets you name a cockroach or rodent Jessie or Blake (or whatever your ex’s name is) before it is fed to the carnivores.
Needless to say, the campaign went viral.
The UN shined bright like a diamond ring during this year’s Valentine’s Day conversations by showing love to the planet and reminding everyone of the 17 Sustainable Development Goals.
How many hearts can one person post on Valentine's Day? In fact, the most used emojis were food items, like sweets or chocolate.
Now, let’s talk about the V-day gifts.
For many people, gifts are their love language, and this year, they came with a sugar rush. By a huge margin, the most popular gift this year was – you guessed it – sweets.
The second and third most popular gifts were flowers and beauty products.
It’s worth noting, though, that the flower conversations was heavily influenced by Miley Cyrus’ new hit song “Flowers,” which came just in time to mend all broken hearts on Valentine’s Day.
This was our present for all marketers in celebration of Valentine’s Day. Gift-wrapped social data from our Brandwatch suite – and we hope you found it tasty.
If you want to give your marketing strategy a little treat and empower it with consumer research, our experts are just one click away.