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Published July 14th 2023

5 Stellar TikTok Campaigns Worth Knowing

Roll out the red carpet – we're about to honor some TikTok stars. 

We are about to dive into the exciting world of brand campaigns on TikTok that have set the bar high. 

So, if you’re looking for some inspiration for your TikTok strategy, grab a pen, sit back, and let's uncover the secrets of these successful TikTok campaigns together.

Note: This article is part of a series of inspirational and practical TikTok resources. You can also check out our comprehensive guide to TikTok marketing and our webinar on creating more engaging content on TikTok.

NBA's behind-the-scenes content

The NBA doesn't just score points on the basketball court – they're also making slam dunks on TikTok. They've embraced TikTok users’ love of authenticity by posting behind-the-scenes footage and heartwarming moments that fans love.


Jeremy knew 2018 Euro @Victor Wembanyama, but what’s 2023 Victor like? 🤨 #NBA #NBADraft #victorwembanyama #JeremySochan #basketball

♬ original sound - NBA

Come along as @Victor Wembanyama rides the subway for the FIRST TIME to throw out the first pitch at Yankee Stadium! 🚊⚾️ #NBA #VictorWembanyama #NYC #basketball

♬ original sound - NBA

Washington Post's informative yet witty content

Who said a traditional newspaper can't rock the TikTok stage? The Washington Post has taken TikTok by storm with their unique blend of informative, yet humorous, videos. They cover serious topics in a light-hearted way, demonstrating that even 'serious' brands can let their hair down and engage with audiences on TikTok.


Congress held a rare public hearing Tuesday into the existence of what the government calls unidentified aerial phenomena, more commonly known as UFOs.

♬ -

Chipotle's #GuacDance challenge

Chipotle Mexican Grill created a viral sensation with their #GuacDance challenge, celebrating National Avocado Day. This UGC-driven campaign encouraged TikTok users to dance in honor of their love for guacamole. 

This resulted in 250,000 submissions and a record-breaking guacamole day for the restaurant chain. This campaign demonstrated the power of pairing a catchy trend with a beloved product to drive engagement.

Guess' #InMyDenim challenge

Guess launched the #InMyDenim challenge way back in 2018, marking the first branded TikTok campaign. They invited users to share their transformation videos, showing off their style before and after wearing Guess Denim. The fashion-forward challenge was a hit, marking a new way for brands to blend product showcasing with user creativity.

e.l.f. Cosmetics' #EyesLipsFace Campaign

e.l.f Cosmetics' #EyesLipsFace campaign took TikTok by storm. They created an original song for the campaign, encouraging users to showcase their e.l.f. makeup looks. The campaign was a hit, proving that an original song and a simple yet engaging challenge could create a viral sensation.

That’s a wrap!

Each of these campaigns used unique strategies to captivate audiences and make their mark on TikTok. They've proven that with creativity, authenticity, and a touch of humor, any brand can shine on TikTok. 

Now you know what success looks like on TikTok, it's time to take your social media game to the next level. Download our comprehensive TikTok guide for social media managers to learn how you can go forth and create captivating content that makes waves online.

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