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Brandwatch Unveils Emoji Analysis with New Report

NEW YORK, January 9, 2018 — Brandwatch, the world’s leading social intelligence group, today revealed its new Emoji Analysis feature. The new capability, which will integrate with Brandwatch Analytics and the Vizia Platform, will be available to all current and future clients immediately.

To showcase the power and depth of Brandwatch’s emoji intelligence, a special report has been published that looks at more than six billion emojis over a two-year timeframe.

The report will reveal:

  • The most popular emojis
  • What time emojis are used the most
  • How emoji use changes around the world
  • How men and women use emojis
  • How you can use emojis to determine sentiment

“Emojis are a real part of the way we communicate today. If a picture is worth a thousand words, then an emoji is worth a hundred,” said Amy Barker, Social Insights Product Manager at Brandwatch. “They may not tell the whole story, but emojis add context to conversations in a way that transcends one language. Marketers have recognized the cultural relevance and contextual richness of emojis, and have started to include them in their messaging – much like they used to adapt popular slang to appeal to consumers. Our emoji tracking features will provide the metrics and filters to the conversations our clients find most interesting and insightful.”

Starting with Brandwatch’s flagship product, Analytics, users will use the same Boolean operators and Queries to search over 95 million sites for emojis. Users will also be able to search conversations at a dashboard level to see which emojis appear in their most important online discussions. In this instance each emoji acts as a filter to uncover insights that transcend individual languages and enhance sentiment analysis.

For more information on Brandwatch social intelligence, contact [email protected].

About Brandwatch

Brandwatch is the world’s leading social intelligence group offering marketers a portfolio of social and content marketing technologies. The company’s flagship products, Brandwatch Analytics and the Vizia platform, fuel smarter decision making around the world. With the addition of BuzzSumo’s content marketing and influencer identification platform in October 2017, the company is positioned as a leading provider of insight-surfacing technologies across the enterprise as well as for SMB customers.

The Brandwatch Analytics platform gathers millions of online conversations every day and provides users with the tools to analyze them, empowering the world’s most admired brands and agencies to make insightful, data-driven business decisions. The Vizia platform distributes visually-engaging insights to the physical places where the action happens.

The Brandwatch platform is used by over 1,300 brands and agencies, including Unilever, American Airlines, Whirlpool, Asos, Walmart, British Airways, and Dell. Brandwatch continues on its impressive business trajectory, recently named a global leader in enterprise social listening platforms by the latest reports from several independent research firms. Increasing its worldwide presence, the company has offices around the world including Brighton, New York, San Francisco, Berlin, Stuttgart, Paris and Singapore.

Brandwatch. Now You Know.

www.brandwatch.com | @Brandwatch | press office | contact

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