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[Webinar] Adaptive Leadership in Marketing: Navigating Change

Discover how to seamlessly align innovative marketing strategies with your overarching business objectives.

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On demand webinar

Beyond Millennials: 5 Personas you Should Target Instead

Millennial is the demographic buzzword every marketer is most familiar with today. But this elusive persona could include anyone from current undergraduates to parents of teenagers filling out their own college applications, depending on how you define them. How can you plan authentic, personalized marketing campaigns that will reach such a diverse group of people?

Join Nick Taylor, Product Marketing Manager at Brandwatch, and Kenny Lee, Head of Partner and Demand Marketing at Twitter, to learn how social intelligence can be used to redefine more meaningful personas and uncover strategic insights that will help you reach them more effectively.

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Featuring

Kenny Lee

Head of Partner & Demand Marketing

Nick Taylor

Director, Product Marketing

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What you will learn in this webinar:

  • How to build personas based on online behaviour as well as demographics
  • How to identify unique characteristics of your target audiences to better understand your marketing personas
  • How to surface insights about the conversations your core audiences are having

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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.