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CMO Coffee Break: Navigating Moral Marketing in 2019

Nearly two-thirds of global consumers are belief-driven buyers, yet many brands still haven’t taken a stand for fear of backlash. How can CMOs make more strategic steps to lean into specific issues while maintaining an authentic connection to their customers?

Join us for a 15-minute webinar where digital marketing expert Jay Baer and Brandwatch’s CMO Will McInnes will break down what brands need to consider before taking the plunge into moral marketing. From big picture strategy to modeling and tactical planning, discover how taking a stand can help you strengthen your customer relationships and win new ones in 2019.

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Jay Baer


Will McInnes

Chief Marketing Officer

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What you will learn in this webinar:

  • How CMOs can help their teams navigate outrage culture while maintaining authenticity
  • A framework for modelling the impact of a belief-driven marketing strategy
  • How social listening can help strengthen customer relationships

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