[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

Read the guide
On demand webinar

Enhancing customer experience with emotion analysis

Customers can experience your brand in a multitude of ways during their buying cycle. They are bombarded with pop-up ads, commercials, review sites, and more. How can you control what they experience to gain an edge over your competition?

Join Amy Collins, VP of Product Data, and Ian Mathew, Partner Engineer at Brandwatch, as they discuss why end-to-end analysis of the customer journey is important and how you can capture your customer’s mindshare during the key moments in the journey.


Amy Collins

VP of Product, Data

Ian Mathew

Partner Engineer

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What you will learn in this webinar:

  • How important classifying emotions are in a customer's journey
  • How the classifiers can be used to analyze the voice of the customer

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.