[Report] Digital Marketing Trends 2024

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How to ask the best questions that social data can answer

Which questions are the best kind of questions for social data to answer? Is it possible to get too caught up in the question formulation and not do enough analysis? Is there room for creativity?

Sometimes forming the questions that make up the foundation of a data analysis can be the hardest part of an analyst’s job. Here we chat to data scientist Paul Siegel and social data Journalist, Gemma Joyce about the best ways to go about it.

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Dr. Paul Siegel

Product Director

Gemma Joyce

Head of Content

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What you will learn in this webinar:

  • How to get the answers you need from social data
  • How to formulate appropriate questions from non-analysts’ requests
  • The risks of over and under-thinking questions
  • Find out if you are asking the right questions

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