[Breaking news] Brandwatch joins Cision to build a bigger future

Read more
On demand webinar

Leading innovation with Digital Consumer Intelligence at GM

When it comes to the future of your business, success begins with a thorough understanding of your customer. And you can’t have a thorough understanding of your customer without the right data and the right tools to help you derive customer insights.

General Motors’ Global Connected Customer Experience Group understands this better than most. Join our latest webinar to learn how GM is successfully going beyond social and using digital consumer intelligence to not only understand, but anticipate their customers’ needs, wants, behaviors and attitudes – and how you can do the same.

Watch now

Carolin Probst-Iyer

Global Social Media and Knowledge COE Manager

Ines Schumacher

General Motors CoE Insights Lead

Heather Truettner

Director of Customer Marketing

* Indicates a required field
By submitting this form you agree to Brandwatch’s user privacy statement.

Watch this webinar now

What you will learn in this webinar:

  • How GM uses consumer intelligence to understand their customer and drive innovation
  • How to operationalize digital consumer intelligence for your own business
  • The benefits of layering both social and market intelligence to fully understand and anticipate your customers

Complete the form to get instant access to the recording of this webinar.

What people have said about previous webinars

Share your thoughts by using #BW_Webinar when you Tweet.

Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.