On demand webinar
Leading innovation with Digital Consumer Intelligence at GM
When it comes to the future of your business, success begins with a thorough understanding of your customer. And you can’t have a thorough understanding of your customer without the right data and the right tools to help you derive customer insights.
General Motors’ Global Connected Customer Experience Group understands this better than most. Join our latest webinar to learn how GM is successfully going beyond social and using digital consumer intelligence to not only understand, but anticipate their customers’ needs, wants, behaviors and attitudes – and how you can do the same.
Carolin Probst-Iyer
Global Social Media and Knowledge COE Manager
Ines Schumacher
General Motors CoE Insights Lead
Heather Truettner
Director of Customer Marketing
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What you will learn in this webinar:
- How GM uses consumer intelligence to understand their customer and drive innovation
- How to operationalize digital consumer intelligence for your own business
- The benefits of layering both social and market intelligence to fully understand and anticipate your customers
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