[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

Read the guide
On demand webinar

Leading innovation with Digital Consumer Intelligence at GM

When it comes to the future of your business, success begins with a thorough understanding of your customer. And you can’t have a thorough understanding of your customer without the right data and the right tools to help you derive customer insights.

General Motors’ Global Connected Customer Experience Group understands this better than most. Join our latest webinar to learn how GM is successfully going beyond social and using digital consumer intelligence to not only understand, but anticipate their customers’ needs, wants, behaviors and attitudes – and how you can do the same.

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Carolin Probst-Iyer

Global Social Media and Knowledge COE Manager

Ines Schumacher

General Motors CoE Insights Lead

Heather Truettner

Former Brandwatch Employee

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What you will learn in this webinar:

  • How GM uses consumer intelligence to understand their customer and drive innovation
  • How to operationalize digital consumer intelligence for your own business
  • The benefits of layering both social and market intelligence to fully understand and anticipate your customers

Complete the form to get instant access to the recording of this webinar.

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.