On demand webinar
Plant-Based Meat: Using Digital Consumer Intelligence to Guide Product Innovation
Join us for a discussion about what consumers want from meat alternatives and how listening to consumer opinion can enrich product development in any industry.
Consumers will ultimately decide which plant-based meat products are successful, so it’s vital companies developing these products understand what they like and dislike about meat alternatives – and what they think is missing from the market.
In this webinar, Alison Rabschnuk will set the stage by presenting an overview of the plant-based foods sector, including retail and foodservice data, as well as key opportunity areas for manufacturers. Holly Doran will discuss how Brandwatch is helping to shine a light on consumer preferences and priorities for successful plant-based product development strategies.
Alison Rabschnuk
Director of Corporate Engagement
Holly Doran
Research Analyst
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What you will learn in this webinar:
- The impact of the pandemic on diets and growing interest in meat alternatives
- What consumers want in terms of taste, texture, appearance, and smell
- The kinds of messaging customers connect with (and what to avoid!)
- Unmet consumer needs and new business opportunities
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