Plant-Based Meat: Using Digital Consumer Intelligence to Guide Product Innovation

Join us for a discussion about what consumers want from meat alternatives and how listening to consumer opinion can enrich product development in any industry.

Consumers will ultimately decide which plant-based meat products are successful, so it’s vital companies developing these products understand what they like and dislike about meat alternatives – and what they think is missing from the market.

In this webinar, Alison Rabschnuk will set the stage by presenting an overview of the plant-based foods sector, including retail and foodservice data, as well as key opportunity areas for manufacturers. Holly Doran will discuss how Brandwatch is helping to shine a light on consumer preferences and priorities for successful plant-based product development strategies.