Covid-19 Resource Center

Understand how consumers are responding.

Upcoming webinar

Plant-Based Meat: Using Digital Consumer Intelligence to Guide Product Innovation

Join us for a discussion about what consumers want from meat alternatives and how listening to consumer opinion can enrich product development in any industry.

Consumers will ultimately decide which plant-based meat products are successful, so it’s vital companies developing these products understand what they like and dislike about meat alternatives – and what they think is missing from the market.

In this webinar, Alison Rabschnuk will set the stage by presenting an overview of the plant-based foods sector, including retail and foodservice data, as well as key opportunity areas for manufacturers. Holly Doran will discuss how Brandwatch is helping to shine a light on consumer preferences and priorities for successful plant-based product development strategies.

Instant Registration

Alison Rabschnuk

Director of Corporate Engagement

Holly Doran

Research Analyst


August 19th 2020

08:30 PDT / 11:30 EDT / 16:30 BST

Duration: 45 minutes

What you will learn in this webinar:

  • The impact of the pandemic on diets and growing interest in meat alternatives
  • What consumers want in terms of taste, texture, appearance, and smell
  • The kinds of messaging customers connect with (and what to avoid!)
  • Unmet consumer needs and new business opportunities

Register instantly for the webinar using the form. Even if you can’t make it, if you’ve signed up, we’ll send you the recording!

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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.