[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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On demand webinar

Plant-Based Meat: Using Digital Consumer Intelligence to Guide Product Innovation

Join us for a discussion about what consumers want from meat alternatives and how listening to consumer opinion can enrich product development in any industry.

Consumers will ultimately decide which plant-based meat products are successful, so it’s vital companies developing these products understand what they like and dislike about meat alternatives – and what they think is missing from the market.

In this webinar, Alison Rabschnuk will set the stage by presenting an overview of the plant-based foods sector, including retail and foodservice data, as well as key opportunity areas for manufacturers. Holly Doran will discuss how Brandwatch is helping to shine a light on consumer preferences and priorities for successful plant-based product development strategies.

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Alison Rabschnuk

Director of Corporate Engagement

Holly Doran

Research Analyst

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What you will learn in this webinar:

  • The impact of the pandemic on diets and growing interest in meat alternatives
  • What consumers want in terms of taste, texture, appearance, and smell
  • The kinds of messaging customers connect with (and what to avoid!)
  • Unmet consumer needs and new business opportunities

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.