[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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How to Run an Effective Insights Team in Turbulent Times

Expert tips from Forrester, BT, and ViacomCBS on running a busy insights team and maximizing the benefits across the organization during the pandemic.

Hear from Cinny Little (Principal Analyst at Forrester) about the importance of robust consumer intelligence for navigating business change in turbulent times and for effective crisis management.

Insights leaders Adam Mills, Brand Planning & Strategy Insight Manager at BT, and Karen Vega-Porcelli, Senior Director, Creative Strategy & Cultural Intelligence at ViacomCBS, will also share examples of how they’ve delivered real-time, actionable insights within their organizations to help fuel effective and timely decisions.

In this webinar you’ll learn from real experiences – experts’ dos and don’ts – to help you better leverage your people and tech.

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Cinny Little

Principal Analyst

Adam Mills

Brand Planning & Strategy Insight Manager

Karen Vega-Porcelli

Senior Director, Creative Strategy & Cultural Intelligence

Kellan Terry

Director of Communications

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What you will learn in this webinar:

  • How to organize and prioritize insights requests to deliver a timely and consistent response during turbulent times
  • How to balance speed of insights in a crisis with depth and accuracy
  • How to effectively share insights with leadership and stakeholders in ways that prompt and guide real action and change

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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.