[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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On demand webinar

How to Elevate Marketing Strategies through AI Innovation and Key Digital Trends of 2024

Published on Tuesday, April 23, 2024 – 60 Mins

“How to Elevate Marketing Strategies through AI Innovation and Key Digital Trends of 2024,” where our expert panel spotlights five pivotal digital trends and shares some data-based insights.

Trend #1: Marketers will embrace and harness the power of AI.

In a recent survey, 92% of marketers pointed to the imminent integration of AI. Learn best practices ranging from time-saving strategies and creative content generation to the automation of marketing campaigns and implementation of AI-powered chatbots.

Trend #2: Social listening and authenticity-driven marketing.

Explore the synergy between social listening and authenticity-driven marketing. Uncover how brands are using real insights from social platforms to align their campaigns with the values of their audience.

Trend #3: Personalization will be more important than ever.

Discover the pivotal role personalization plays in the success of marketing strategies. Learn how to gain insights and tailor your content to foster deeper connections with your audience.

Trend #4: Social media is becoming the search engine of choice while social commerce is set to explode

Understand how businesses are optimizing their brand for social media search and positioning themselves to turn “comments,” “likes,” and “pins” into sales.

Trend #5: Influencer marketing will grow even bigger.

Learn how businesses can effectively collaborate with influencers to amplify their reach, build credibility, and create impactful campaigns that go beyond surface-level partnerships.

Throughout the webinar, we will provide real-world examples and actionable insights that will enable you to incorporate these trends into your marketing strategy for 2024.

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Dale Rodgers

General Manager - Marketing

Caroline Wee

VP of Brand and Strategy

Ritza Trivedi

Marketing Director, APAC

Milou Carolei

Manager of Customer Success, Commercial, APAC

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How to Elevate Marketing Strategies through AI Innovation and Key Digital Trends of 2024

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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.