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Watch on-demand | 50 minutes
Customer retention is vital to every business, but loyalty is hard won – especially when customer needs and preferences can change extraordinarily quickly.
In this session originally hosted by Marketing Week, you’ll learn how global cosmetics giant The Body Shop uses social media intelligence to stay agile and innovate in ways that connect deeply with consumers.
Director of Customer Strategy and Analytics, The Body Shop
Snr Customer Success Manager, Brandwatch
What you will learn in this webinar:
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.