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[Webinar] Leveraging Social Media Trends for Brand Engagement

Unlock the secrets to staying ahead in the ever-evolving world of social media marketing.

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On demand webinar

[Masterclass] The Power of Social Listening at The Body Shop

Watch on-demand | 50 minutes

Customer retention is vital to every business, but loyalty is hard won – especially when customer needs and preferences can change extraordinarily quickly.

In this session originally hosted by Marketing Week, you’ll learn how global cosmetics giant The Body Shop uses social media intelligence to stay agile and innovate in ways that connect deeply with consumers.

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Featuring

Jennifer Rice

Director of Customer Strategy and Analytics, The Body Shop

Kelly Duffelen

Snr Customer Success Manager, Brandwatch

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What you will learn in this webinar:

  • How The Body Shop is developing a culture of data-driven decision making in 73 countries
  • Ways to understand public sentiment around key topics and build trust with consumers
  • Why using consumer and market insights can help protect and grow brands
  • Tips for measuring brand health and campaign performance

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.