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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

Read the guide
On demand webinar

Demystifying the misconceptions of social intelligence

Traditional market research like surveys and focus groups are helpful, but it’s possible you aren’t getting the full picture. In fact, there are several unique ways you can incorporate social data into your marketing mix to get a more complete view of your customers.

Join Brandwatch Research Manager, Emelie Swerre, and Ben Donkor, Social Media Analyst, Microsoft as they explore ever-changing consumer insights market. They will share useful tactics and successful use cases on how to better use social data in your marketing efforts.

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Featuring

Ben Donkor

Social Media Analyst

Emelie Swere

Senior Product Manager

Margot Sikorski

Former Brandwatch Employee

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What you will learn in this webinar:

  • How the perceptions and misconceptions of social intelligence as a less credible source of insight is misunderstood
  • How to reduce social biases and deliver robust social research
  • Real use cases on how brands are already leveraging social listening to make strategic business decisions

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.