About the Webinar
Join Brandwatch Research Manager, Emelie Swerre, and Ben Donkor, Social Media Analyst, Microsoft as they explore ever-changing consumer insights market. They will share useful tactics and successful use cases on how to better use social data in your marketing efforts.
What you will learn
- How the perceptions and misconceptions of social intelligence as a less credible source of insight is misunderstood
- How to reduce social biases and deliver robust social research
- Real use cases on how brands are already leveraging social listening to make strategic business decisions