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On demand webinar

[MRMW Europe] How to Answer Strategic Questions with Online Conversation

This session recorded at MRMW Europe in Berlin, will help you approach analysis of online conversation data in a meaningful way that helps to solve business problems. What you will learn:

  • How to turn a business problem into a question that can be answered with online conversation data
  • When to rely on social data for insight on consumer opinion vs other data sources
  • How to handle known biases in social data
  • Intelligent ways to measure your business’s impact on online conversation and brand health
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Featuring

Evelyn Castillo

Account Director

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