[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

Read the guide
On demand webinar

Refocusing on Brand in a Performance Era

Published on May 31, 2024  

It’s a performance marketing world, and we’re just living in it. But despite what your budget might say, maintaining strong brand equity in the market is still the secret to success. And it’s the brands that are breaking the rules of traditional category growth that are winning in today’s market. 

Uncover how to join their ranks by ensuring that brand awareness, health, and experience are priorities in your marketing plan from leaders at Uber and Brandwatch.

Watch now

Sarah O'Grady

SVP of Marketing, Brandwatch / Cision

Jorie McLeod

Global Social Lead, Intelligence & Operations

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Watch this webinar now

What you will learn in this webinar:

  • Why emotional connection with consumers and authenticity are mandatory, and how to leverage both
  • How to effectively break the fourth wall by making your social team the face of your brand
  • The brand health metrics that actually matter, and how to track them

Complete the form to get instant access to the recording of this webinar.

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.