[Webinar] Adaptive Leadership in Marketing: Navigating Change

Discover how to seamlessly align innovative marketing strategies with your overarching business objectives.

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On demand webinar

How analysts can enable a data-driven organization

Join Ben Donkor, former social intelligence lead at Microsoft and current Research & Insights Director at We Are Social, as he discusses the role of the analyst in 2018.

Ben will provide essential advice and practical steps to ensure that your role plays an integral part to enabling a truly social brand and data-driven organization.  He’ll also give you specific details on how to choose the right tools and ask the right questions to ensure the social analyst role will not be overlooked by other departments in your organization.

Is your business socially active, reactive or proactive? Do departments and data sources still work in a silo? Join our next webinar on May 1st and discover if your organization is ready for real insight.


Ben Donkor

Director of Research and Insights

Margot Sikorski

Former Brandwatch Employee

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What you will learn in this webinar:

  • Dedicated vs hybrid analyst approach
  • Finding the right tools that fit your requirements, vision and budget
  • Creating a social brand vs a social team
  • Implementation of a social intelligence framework

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.