[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

Read the guide
On demand webinar

Answering key business questions with social data

How do customers feel about your brand? Why do they churn? Why do consumers choose you over the competition?

When evaluating your customer experience, we all know that you can’t just push a button for instant insight.

Dr. Jillian Ney, the UK’s first doctor of social media, digital behavioral scientist, speaker, and author, will take you through a clear and consistent methodology that will enable you to get the valuable insight you need to answer key business questions.

You can apply these steps to get a deeper understanding of any question, bringing the human-element into the analysis and turning your findings into a plan of action.

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Jillian Ney

Director, Digital Behavioral Sciencist

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What you will learn in this webinar:

  • The external factors that influence how people make decisions
  • How to make your social tools work harder to get definitive answers
  • Applying logic to deconstruct research questions
  • Getting a deeper understanding of the value social analysis brings to your organization

Complete the form to get instant access to the recording of this webinar.

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.