On demand webinar
Answering key business questions with social data
How do customers feel about your brand? Why do they churn? Why do consumers choose you over the competition?
When evaluating your customer experience, we all know that you can’t just push a button for instant insight.
Dr. Jillian Ney, the UK’s first doctor of social media, digital behavioral scientist, speaker, and author, will take you through a clear and consistent methodology that will enable you to get the valuable insight you need to answer key business questions.
You can apply these steps to get a deeper understanding of any question, bringing the human-element into the analysis and turning your findings into a plan of action.
Jillian Ney
Director, Digital Behavioral Sciencist
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What you will learn in this webinar:
- The external factors that influence how people make decisions
- How to make your social tools work harder to get definitive answers
- Applying logic to deconstruct research questions
- Getting a deeper understanding of the value social analysis brings to your organization
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