Despite the amount of data available, getting a complete view of your customers is still a big challenge — but it doesn’t have to be. Social media offers rich insights and the smartest companies have figured out how to leverage its potential beyond the marketing department. Are you among them? Join guest speaker Jessica Liu, Senior Analyst at Forrester Research, as she discusses how enterprises can best recharge their social data practices and level up their social intelligence maturity.
You’ll also hear from Peter Fairfax, Research Data Scientist at Brandwatch, who will give practical tips on using social intelligence with other datasets to drive better decisions throughout your organization.