Flashback to the early 2000’s when emoticons were used on Aim Instant Messenger and MySpace. What feels prehistoric was really just the evolution of emojis and the social media giants we have today.
As marketers, it’s not enough anymore to just be where our customers are – we need to speak their language. And if their language includes emojis, it’s important brands understand the benefits of incorporating emojis into their social media strategy.
Note: This webinar originally appeared on Falcon.io.