[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

Read the guide
On demand webinar

Does Your Brand Speak Emojis on Social Media?

Flashback to the early 2000’s when emoticons were used on Aim Instant Messenger and MySpace. What feels prehistoric was really just the evolution of emojis and the social media giants we have today. 

As marketers, it’s not enough anymore to just be where our customers are – we need to speak their language. And if their language includes emojis, it’s important brands understand the benefits of incorporating emojis into their social media strategy.

Note: This webinar originally appeared on Falcon.io.


Dino Kuckovic

Director of Community & Events


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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.