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[New Report] The Marketer of 2025

What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.

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On demand webinar

We Have A Secret, And It’s About Social Media Engagement

Personalized customer service is shifting to social. The value of social media has extended beyond the marketing department and now sits as a central part of the customer and employee experience. It’s not just about looking popular: it’s about making meaningful connections with current and future customers, which will serve to boost your brand (and ROI) both on and offline. 

Toyota joined us live on air discussing how good community management can increase organic reach and engagement.

Note: This webinar originally appeared on Falcon.io.

Watch now
Featuring

Dino Kuckovic

Director of Community & Events - Toyota

Matt Searle

Specialist, Community & Advocacy - Toyota

Matt Upton

Brand Content Manager

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Watch this webinar now

What you will learn in this webinar:

  • How creative internal marketing structures can increase social media engagement
  • How to offer local customer service on a national scale
  • Brand-inspired ideas for engaging social media posts

Complete the form to get instant access to the recording of this webinar.

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.