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[Report] The Marketer of 2024

Discover the insights of 300+ marketing professionals on the essential tools, resources, and skills for success.

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On demand webinar

Beyond Search: The Journey to Measuring and Predicting Consumer Behavior

Traditional, query-based social media search is a powerful tool in the right hands, but it can be complex and time consuming to get right.

Done well, organizations can use it to discover and leverage meaningful consumer and market insights in decision making across the business.

Discover how the smartest AI is transforming social media search, helping time-poor analysts bring structure and meaning to the voices of consumers fast.

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Featuring

Hamish Morgan

VP of Data Science

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What you will learn in this webinar:

  • The problems with traditional search
  • How the AI behind Brandwatch Search works
  • The process of getting from unstructured data to meaningful insights and action
  • What's next on the journey to measuring and predicting consumer behavior

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.