[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

Read the guide
On demand webinar

Measuring your sponsorship ROI: What are brands like Nike and Heineken missing?

Every year, brands spend millions of dollars on sponsorships and endorsements. And while consumers are immersed in these experiences, how does a brand marketer truly understand the ROI of their investments?

Join experts from Brandwatch React, Gemma Joyce and Kellan Terry as they explore the new ways brands can evaluate the ROI of sponsorships and better evaluate and quantify their advertising spends. They will show you how Brandwatch’s newest product Image Insights can uncover the opportunities brands have been missing, and the new KPIs marketers should be using.

Watch now

Gemma Joyce

Head of Content

Kellan Terry

Head of PR & Communications

Margot Sikorski

Former Brandwatch Employee

* Indicates a required field

By submitting this form you agree to Brandwatch’s user privacy statement.

Watch this webinar now

What you will learn in this webinar:

  • How brands like Nike and Heineken could be missing valuable sponsorships and endorsement opportunities
  • How traditional ad spend has been disrupted
  • How Image Insights adds another layer of benchmarking to justify sponsorships and endorsements

Complete the form to get instant access to the recording of this webinar.

What people have said about previous webinars

Share your thoughts by using #BW_Webinar when you Tweet.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.