Measuring your sponsorship ROI: What are brands like Nike and Heineken missing?

Every year, brands spend millions of dollars on sponsorships and endorsements. And while consumers are immersed in these experiences, how does a brand marketer truly understand the ROI of their investments?

Join experts from Brandwatch React, Gemma Joyce and Kellan Terry as they explore the new ways brands can evaluate the ROI of sponsorships and better evaluate and quantify their advertising spends. They will show you how Brandwatch’s newest product Image Insights can uncover the opportunities brands have been missing, and the new KPIs marketers should be using.