[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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How to Succeed with Influencer Marketing in 2023

Published January 31, 2023

If your brand is looking to boost brand awareness, increase purchase consideration, and attract new customers, you want to think about developing an influencer marketing strategy.

From nano to micro influencers, the social media universe holds various influencers your brand can collaborate with. The industry has developed dramatically in recent years and opened many opportunities for brands to take advantage of.

Watch our webinar to learn why your brand should look into influencer marketing, upcoming trends, how marketers can take advantage of these, and much more!

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James Creech

Senior Vice President, Strategy

Sebastian Wulff

Principal Solutions Consultant

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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.