[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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On demand webinar

The Ripple Effect of Culture with TikTok & Brandwatch

Published June 29 2023 | 30 minutes

Looking to ride the wave of TikTok’s popularity? You’ll learn how to identify the conversations that are driving the most engagement on TikTok, and gain insights into how to create content that resonates with your target audience.

In this session, Lauren Powell, Global Social Insights Lead,TikTok and Andrew Dawson, Social Networks Industry Principal, Brandwatch will discuss the ability of leveraging time and data to impactfully show up on-time for trends or not at all, utilizing alternative social media networks to be on-trend, and the 4 takeaways of riding the ripple halo effect of culture. 

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Andrew Dawson

Social Networks Practice Principal

Lauren Powell

Global Social Insights Lead

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What you will learn in this webinar:

  • What is the halo effect?
  • Persistent tracking of the halo effect
  • Don’t jump on every trend
  • Viral TikToks trend on other social media platforms

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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.