With the shift of the digital marketing industry from SEO to inbound marketing, crafting an effective earned media campaign is more important than ever. But there’s much more to earned media than planting articles all over the Internet – it takes time, research and finesse. (more…)
For many website or blog owners, selling ad space isn’t a top priority. They see the possibilities of selling ad space and collecting recurring payments from a wide range of advertisers, but getting from point A to point B is often a mystery. (more…)
There’s no doubt that social media has had a profound impact on how businesses market themselves. Just about everyone has a Facebook, Twitter, LinkedIn, Pinterest or Google+ account now, and businesses are following suit. (more…)
Internet users have much shorter attention spans than they used to, largely due to the rising popularity of social media platforms.
Ever since sites like Facebook, Twitter and YouTube launched, people expect to get their information quickly and in short, entertaining chunks. (more…)
With social media still trying to prove its worth to many large corporations, sometimes it can be interesting to take a look at how some of those businesses are approaching the medium. Regular Brandwatch guest-blogger Felicia Baratz-Savage takes a look at how motoring giant Volvo has tackled the opportunity, with particular regard to its B2B ventures. (more…)
When businesses want to reach the masses, they no longer look to television, radio or print media like newspapers and magazines. Instead, they turn to social media networks to connect with consumers and other businesses, with surprisingly good results. (more…)