May 29th |

How Earned Media Helps With Inbound Marketing

With the shift of the digital marketing industry from SEO to inbound marketing, crafting an effective earned media campaign is more important than ever. But there’s much more to earned media than planting articles all over the Internet – it takes time, research and finesse. (more…)

Aug 20th |

Where is the Best Place to Network?

There’s no doubt that social media has had a profound impact on how businesses market themselves. Just about everyone has a Facebook, Twitter, LinkedIn, Pinterest or Google+ account now, and businesses are following suit. (more…)

Jun 13th |

Why Rich Media Loves Social Media

Internet users have much shorter attention spans than they used to, largely due to the rising popularity of social media platforms.

Ever since sites like Facebook, Twitter and YouTube launched, people expect to get their information quickly and in short, entertaining chunks. (more…)

May 24th |

Volvo’s Social Media Ventures

With social media still trying to prove its worth to many large corporations, sometimes it can be interesting to take a look at how some of those businesses are approaching the medium. Regular Brandwatch contributor Felicia Baratz-Savage takes a look at how motoring giant Volvo has tackled the opportunity, with particular regard to its B2B ventures. (more…)