August's diverse range of holidays offers the perfect opportunity to boost your social media presence.   

We've compiled a list of key events to help your brand connect with your online community. There’s no better way to heat up your social media engagement during the month of August. 

August 1. World Wide Web Day #WorldWideWebDay

Celebrate the internet's global reach and its ability to connect people worldwide and reflect on how it’s revolutionized communication and access to information, fostering a more connected world. 

Content idea: Share a behind-the-scenes look of the evolution of your company’s website over time or highlight significant digital milestones. 

August 1. Respect for Parents Day #RespectForParentsDay

This special day honors the sacrifices and unwavering love provided by parents globally. 

Content idea: Respect for Parents Day gives brands the opportunity to get personal. Perhaps it's a heartfelt campaign around different generations shopping at your stores, or even an origin story of your family. 

August 2. National Coloring Book Day #NationalColoringBookDay

Dive into the therapeutic joy of coloring, showcase your artistic endeavors, and encourage others to unwind and destress as well.  

Content idea: Find out about the types of coloring tools your community loves the most. 

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August 8. International Cat Day #InternationalCatDay

International Cat Day is perfect for pet owners and focuses on cats in all their mystery and mischief. 

Content idea: Run a poll about who the most popular cat is in pop culture. Let’s see Tom, Garfield, and Hello Kitty battle it out. 

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August 9. National Book Lovers Day #NationalBookLoversDay

For avid readers, this holiday is a celebration of the written word and the power of storytelling. Tap into all the social communities, from BookTok to Book Twitter (it never got renamed to Book ‘X’) and get those pages turning.  

Content idea: Post about a book that is closely related to your type of business, highlighting key elements that would entice your audience. 

August 10. National Lazy Day #LazyDay

National Lazy Day encourages relaxation and taking a well-deserved break. It's a time to unwind, recharge, and indulge in leisure activities that bring comfort and calmness to your day. Whether it’s bed rotting or a spa day, we don’t judge, and your followers won’t either. 

Content idea: Create a post showing a few ways to truly maximize lazy day. 

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August 11. National Sons and Daughters Day #SonsAndDaughtersDay

Placing a huge emphasis on love and support, this yearly holiday recognizes the bond between parents and their children, as well as the qualities and contributions children make to family unity. 

Content idea: Get your employees to talk about their fondest memories of their children. 

August 12. International Youth Day #YouthDay

From education to social activism, this occasion highlights the extent to which young individuals have and continue to shape a brighter future for all of us.  

Content idea: Create an infographic that draws attention to the impressive achievements being reached by young people across the world. 

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August 12. World Elephant Day #WorldElephantDay

Established in 2012, August 12 was chosen as the day to celebrate World Elephant Day to honor the Asian elephant, which holds an abundance of cultural and ecological significance. It is widely celebrated by governments, organizations, and individuals around the world.   

Content idea: Post some interesting stats about elephants. 

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August 13. International Lefthanders Day #LefthandersDay

International Lefthanders Day celebrates the creativity and contributions of left-handed people. Why not take up this chance to celebrate your favorite lefthanded person? 

Content idea: Compile a list of famous lefthanded people.

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August 14. National Financial Awareness Day #FinancialAwarenessDay

Financial Awareness Day emphasizes the importance of financial literacy and planning. Take some time out to empower your team with financial knowledge, strengthen their financial management practices, and pave the way for sustainable business success. 

Content idea: Pass some of your financial knowledge and resources on to your online community. 

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August 15. National Relaxation Day #NationalRelaxationDay

Relaxation Day promotes mindfulness and well-being, encouraging moments of peace and rejuvenation. Explore relaxation techniques, prioritize self-care, and embrace serenity to maintain balance in today's fast-paced world. 

Content idea: Shortlist some relaxing activities for your community to get up to in celebration of this holiday.

August 16. National Tell a Joke Day #NationalTellAJokeDay

All about bringing humor to the forefront of things, it’s a great chance for businesses to boost morale and foster a positive work atmosphere. Indulge in the power of laughter in reducing stress and strengthen your team bond with every giggle. 

Content idea: Post your favorite joke and encourage your online community to do the same. 

August 19. World Photo Day #WorldPhotoDay

Champion visual storytelling and creativity by showcasing your business’ unique narrative through captivating imagery. Whether it’s your brand's values or achievements, so much of your corporate identity can be expressed in an engaging way through the art of visually compelling photography. 

Content idea: Create a photographic timeline of your brand. Maybe your office has changed over the years, or your product has. 

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August 19. World Humanitarian Day #WorldHumanitarianDay

Remind the world of your company's commitment to making a positive impact by engaging your employees in volunteer activities or charitable initiatives. These efforts can amplify awareness of global humanitarian issues within your community and industry.  

Content idea: Encourage your employees to volunteer on this day and vlog about it. 

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August 20. National Lemonade Day #NationalLemonadeDay

When life gives you lemons, right? Whether you’re focused on literal or figurative lemonade, there’s a lot of creativity to go around on August 20.   

Lemonade Day celebrates the model summer beverage and its symbolic representation of entrepreneurship (from childhood lemonade stands to making the best out of impossible situations).  

Content idea: Post a video of your social media manager giving out free lemonade in the office. 

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August 26. National Dog Day #NationalDogDay

National Dog Day continues to be a cherished celebration of mankind's beloved companions – the playful, affectionate, and loyal dogs around the globe (not to mention the stubborn and mischievous ones). We're grateful for the joy and comfort they all bring into our lives. 

Content idea: Host a bring your dog to work day or a puppy yoga session in the office and post about it online. 

August 26. National Women’s Equality Day #WomensEqualityDay

This holiday commemorates the 1920 certification of the 19th Amendment to the American Constitution, granting women the right to vote in the USA.  

Women have come a long way since then, but also have so much further to go. Join in on online conversations, reflect on achievements in diversity and equality initiatives within your organization, and brainstorm ways to advocate for equal opportunities and representation. 

Content idea: Celebrate the achievements of a woman of your choice, from Amelia Earhart to Shonda Rhimes. 

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Update your social media holiday calendar for the month of August

Keep your social media rollout in shape and hit all your Q2 goals with our fun-packed holidays content.  

For more content to help you take your marketing game to the next level, check out our Social Media Holiday Calendar 2025