Making the most of TikTok is all about embracing data.

Not only has TikTok become one of the most addictive apps around, it's also something of a social commerce powerhouse. About 150 million Americans use the platform, and nearly three out of four users have bought something they discovered while browsing the TikTok app.

With this in mind, it’s clear TikTok is an incredible platform for showcasing products, giving followers a peek behind the brand, and jumping into trending conversations. But to truly boost brand awareness and extend your reach, you need a well-planned TikTok marketing strategy grounded in data.

Many creators and social media managers face TikTok marketing challenges, but the right TikTok analytics tool removes any guesswork. It lets you fine-tune your campaigns and content strategy using in-depth TikTok data analysis and actionable TikTok metrics.

The best third-party TikTok analytics tools go further than TikTok’s native dashboard. They provide a bird’s-eye view of your profile growth, detailed content performance metrics, follower demographics, and trend tracking over time. With these valuable insights, you gain a clear understanding of what’s working (and what’s not) so you can continuously optimize your TikTok marketing strategy.

Let’s dive into how TikTok analytics tools can elevate your strategy and review the 10 best TikTok analytics tools for 2026.

Benefits of TikTok analytics tools

TikTok analytics tools can really supercharge your social media strategy. Let's take a look at some of the benefits.

Performance tracking

Trends change fast on TikTok. Analytics tools provide comprehensive social media performance tracking so you can evaluate the success of your content and campaigns in real time. This helps you quickly refine your content to match audience preferences and capitalize on what’s trending.

Audience insights

Detailed follower analytics let you drill down into your audience’s demographics (age, gender, location) and activity patterns. With these insights, you can tailor your content and posting schedule to match when and how your followers engage. Posting during peak times and focusing on content that resonates with your followers will boost engagement and reach.

Competitor analysis

You’re not the only brand vying for attention on TikTok. The best analytics tools enable competitor analysis – allowing you to monitor rival brands’ performance. By seeing what works for your competitors (and what doesn’t), you can spot trends, uncover content gaps, and adjust your own TikTok strategy to stay one step ahead.

Content inspiration

Staying ahead of TikTok trends is easier with the right data. Analytics tools highlight trending videos, popular hashtags, and emerging formats, giving you ideas for new content. Knowing what types of content are resonating on TikTok (and with your audience) lets you plan future videos more strategically and ride the wave of popular trends.

The 10 best TikTok analytics tools for 2026

Use these tools to gain the insights you need for data-driven success on TikTok.

Brandwatch

Brandwatch offers one of the most comprehensive social media analytics platforms with a full suite of features to manage TikTok (and all your other social channels) in one place.

One of Brandwatch’s biggest strengths is its integrated toolset that takes your analytics to the next level. Its TikTok analytics features let you dive deep into engagement metrics like views, likes, shares, and comments. In turn, you can perform in-depth content performance analysis and optimize your TikTok strategy for maximum engagement and reach.

Brandwatch’s best features

  • Best-in-class reporting: Highly customizable reports let you track TikTok campaigns or long-term content trends, helping you fine-tune your strategy over time.
  • Audience listening: Beyond basic metrics, Brandwatch’s powerful social listening uncovers your audience’s preferences and reactions, so you learn what truly resonates with followers.
  • Influencer tools: Brandwatch offers a dedicated influencer discovery and tracking module. You can find relevant TikTok influencers, monitor their performance, and run campaigns with robust reporting on influencer-driven results.
  • Customer support and onboarding: Users praise Brandwatch’s helpful support and thorough onboarding, which make it easier to unlock the full potential of its analytics features.

TikTok Analytics

TikTok’s native analytics dashboard is built into every Creator or Business account for free. It provides a quick snapshot of your basic performance stats directly in the app. You can see overall profile numbers (like total video views, profile views, and follower count) and data for individual posts – including views, likes, comments, and shares, plus audience info like gender and top territories.

It’s useful for quick checks to identify your top videos and monitor follower trends. However, it’s limited to fundamental metrics. The native analytics lack advanced features like competitor benchmarking, detailed audience segmentation, or hashtag tracking that third-party tools provide.

TikTok Analytics' best features

  • Immediate access: No setup needed – just open TikTok and view your stats on the go.
  • Basic content insights: See which posts got the most views or engagement to understand what resonates.

Sprout Social

Sprout Social is an all-in-one social media management platform that TikTok analytics as part of a bigger package.

You can track all your TikTok metrics (views, likes, shares, comments) and even generate custom reports to measure your content’s performance or campaign ROI.

Sprout also helps with content planning by suggesting the best times to post based on when your audience is most active.

Sprout Social's best features

  • Unified inbox: Respond to TikTok comments and mentions along with other social messages in one stream.
  • Team collaboration: Assign tasks, manage content approvals, and share TikTok performance reports with your team.

Brand24

Brand24 is geared towards social listening and sentiment analysis. It monitors TikTok for mentions of your brand (or any keywords you choose) and automatically gauges the sentiment of those mentions (positive, neutral, or negative).

It also shows a “Share of Voice” metric that compares your brand’s TikTok mentions to those of your competitors, giving you context on your brand’s visibility.

Sprout Social's best features

  • Sentiment analysis: Automatically categorizes TikTok mentions of your brand or keywords as positive, neutral, or negative.
  • Share of Voice: See how your TikTok mention volume compares to competitors, to gauge your relative buzz on the platform.

Socialinsider

Socialinsider provides TikTok analytics with a focus on competitor benchmarking.

It tracks your key metrics (like video views, engagement rate, and follower growth) and compares them side-by-side with competitors’ metrics.

You can analyze competitors’ content and engagement to spot trends or gaps, and also take advantage of Socialinsider’s hashtag tracking to discover which tags can boost your reach.

Socialinsider's best features

  • Competitor tracking: Monitor rival TikTok accounts to see their engagement rates and growth next to yours.
  • Hashtag analytics: Track specific hashtags to identify which ones are trending and effective for your content.

Rival IQ

Rival IQ specializes in TikTok competitor analytics. It lets you benchmark your engagement, follower growth, and video performance against industry averages or specific competitors.

After that, it generates reports that highlight where you’re doing well and where you can improve relative to others.

It also tracks your own content trends over time and can alert you to emerging TikTok topics or hashtags in your niche. If watching the competition is a priority, Rival IQ is a strong choice.

Rival IQ's best features

  • Competitive benchmarks: See how your TikTok stats stack up against competitors or industry norms.
  • Trend alerts: Identify trending content, sounds, or hashtags in your niche so you can capitalize on them early.

Iconosquare

Iconosquare is a cross-platform social media analytics and scheduling tool that now supports TikTok. Its main draw is the ability to view your TikTok metrics alongside other networks like Instagram and Facebook in one unified dashboard. This makes it easy to compare performance across platforms.

Iconosquare provides the essential TikTok stats – views, likes, comments, follower count, and growth – in a clear, visual format. It also includes a content calendar to schedule your TikTok posts and keep your posting consistent.

While it doesn’t offer very advanced TikTok-specific analysis, it’s user-friendly and helpful if managing multiple social accounts.

Iconosquare's best features

  • Unified dashboard: Analyze TikTok performance next to your other social channels all in one place.
  • Content scheduling: Plan and schedule TikTok videos in advance, coordinating with your posts on other platforms.

Exolyt

Exolyt is a TikTok-specific analytics tool that offers deep insights for creators and brands. It tracks detailed metrics like follower growth over time and engagement rates per video, and it highlights patterns in your content performance. For example, Exolyt can help identify if certain video lengths, posting times, or hashtags get better results for your account.

Another useful feature is Exolyt’s reporting: you can generate branded TikTok analytics reports to share with your team or clients. If you want to fine-tune every aspect of your TikTok presence, Exolyt provides the granular data to do it.

Exolyt's best features

  • Content insights: Learn which video styles, lengths, or hashtags work best for your engagement.
  • Custom reports: Quickly create professional-looking reports of your TikTok performance to share with stakeholders.

Pentos

Pentos is a TikTok-only analytics platform with unique trend-tracking features. It monitors trending sounds and songs on TikTok, so you can see which audio clips are going viral and incorporate them into your content.

It also provides detailed hashtag analytics – allowing you to track how a hashtag is performing over time and see the top videos using it.

In addition to these trend insights, Pentos covers the usual profile metrics (views, likes, comments, followers). It’s a great tool for staying on top of TikTok trends and ensuring your content is timely and relevant.

Pentos' best features

  • Trending sounds: Discover which music or audio clips are popular on TikTok right now so you can use them in your videos.
  • Hashtag insights: Analyze the performance and reach of TikTok hashtags to inform your hashtag strategy.

Hootsuite

Hootsuite is a long-standing social media management tool that now supports TikTok. With Hootsuite, you can schedule TikTok videos in advance and track basic performance stats from the same dashboard you use for your other social accounts. This is convenient if you’re already using Hootsuite for other platforms – you can manage TikTok alongside them.

It also lets you track your TikTok video metrics (views, likes, comments, followers) and include that data in your custom social media reports.

Hootsuite's best features

  • TikTok scheduling: Plan and publish your TikTok content at optimal times without needing to post from your phone.
  • All-in-one management: Handle TikTok analytics and engagement alongside all your other social networks in one platform.

How to choose the right TikTok analytics tool

Each of these 10 tools offers a window into who’s watching your TikTok content, how engaged your followers are, and how your videos stack up against the competition. You've probably noticed that some are quite similar, and others have more unique features.

To decide which TikTok or social media analytics tool best suits your needs, you'll need to think about which features you're likely to need the most – perhaps that's in-depth analytics or competitor tracking, or an all-in-one solution which can help you with scheduling and even things like social listening.

After that, you'll need to check that your chosen tool supports the social media platforms that you use, and has an intuitive interface that you'll feel comfortable using every day.

If you’re looking for a truly data-driven, all-in-one solution to monitor and grow your TikTok presence, consider Brandwatch, an official TikTok Marketing Partner. Brandwatch’s versatile TikTok analytics platform provides everything you need to uncover insights, attract your target audience, and level up your TikTok strategy.

With a tool like this in hand, you can turn TikTok from a trendy platform into a reliable engine for community growth and business success.