May 29 2013 |

How Earned Media Helps With Inbound Marketing

With the shift of the digital marketing industry from SEO to inbound marketing, crafting an effective earned media campaign is more important than ever. But there’s much more to earned media than planting articles all over the Internet – it takes time, research and finesse. (more…)

Apr 12 2013 |

Digital Ad Publishing: What’s in it For You?

For many website or blog owners, selling ad space isn’t a top priority. They see the possibilities of selling ad space and collecting recurring payments from a wide range of advertisers, but getting from point A to point B is often a mystery. (more…)

Aug 20 2012 |

Where is the Best Place to Network?

There’s no doubt that social media has had a profound impact on how businesses market themselves. Just about everyone has a Facebook, Twitter, LinkedIn, Pinterest or Google+ account now, and businesses are following suit. (more…)

Jul 5 2012 |

3 Ways in Which Microsoft’s Yammer Purchase Could Pay Off

The war for footing in the evolving world of social networking has intensified following Microsoft’s purchase of the burgeoning social network Yammer. At $1.2 billion, Yammer’s purchase is a significant one that instantly makes Microsoft a power to be feared in social media. (more…)

Jun 13 2012 |

Why Rich Media Loves Social Media

Internet users have much shorter attention spans than they used to, largely due to the rising popularity of social media platforms.

Ever since sites like Facebook, Twitter and YouTube launched, people expect to get their information quickly and in short, entertaining chunks. (more…)

May 24 2012 |

Volvo’s Social Media Ventures

With social media still trying to prove its worth to many large corporations, sometimes it can be interesting to take a look at how some of those businesses are approaching the medium. Regular Brandwatch contributor Felicia Baratz-Savage takes a look at how motoring giant Volvo has tackled the opportunity, with particular regard to its B2B ventures. (more…)

Apr 19 2012 |

How Does the Medical Industry Use Social Media?

When businesses want to reach the masses, they no longer look to television, radio or print media like newspapers and magazines. Instead, they turn to social media networks to connect with consumers and other businesses, with surprisingly good results. (more…)

Mar 22 2012 |

A Guide to Your B2B Social Media Marketing Plan

Felicia Baratz-Savage of Technected fills us in on where she thinks the best places for b2b marketing in social media are. (more…)