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Brandwatch Blog Articles by Ben Donkor

Ben Donkor

@FR314

Ben Donkor is a Social Media Analyst at Microsoft. He blogs about social media, marketing and analytics (brnrd.me), and can be contacted on Twitter at @FR314.

171

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Ben Donkor

@FR314

Ben Donkor is a Social Media Analyst at Microsoft. He blogs about social media, marketing and analytics (brnrd.me), and can be contacted on Twitter at @FR314.

171

Commentary: Ben Donkor on the Three Essential Skills of a Social Analyst

As I referenced in my last article, here are the skills I believe a social analyst should be working on now, and in the future. Let’s get to it. Less social, more digital Remember big data? That is probably one of the few expressions that marketers hate more than “social media guru” and “viral”. The concept still […] Read more

Commentary By Ben Donkor on May 4th 2017

Opinion: Ben Donkor on #NYKCONF, and the Skills Social Analysts of the Future Will Have

I’ve had this post in my head for a while now, and I think it’s time I got it out. In October I went to The Now You Know Conference in London – #NYKCONF. It was a great event, and I love events like this because there just aren’t enough events dedicated to us social/digital analysts. Something happened during […] Read more

Opinion By Ben Donkor on January 19th 2017

Ask an Analyst: Five Ways You Can Make Brandwatch Audiences Yours

Brandwatch launched its latest product, Audiences, a couple of months ago. Out of all the Brandwatch product launches from the last four years, this is my favourite. (Here’s the link to the announcement, in case you missed it.) Read more

Ask an Expert By Ben Donkor on October 4th 2016

Ask an Analyst: Microsoft’s Ben Donkor on Supercharging Signals

I was pretty excited when Brandwatch released Signals last year, so excited that I started using it for pretty much all of my Queries when it was first released. Read more

Ask an Expert By Ben Donkor on July 11th 2016

Ask an Analyst: Four Things Businesses Must Understand on Social Analytics

For today’s article, I thought I’d hold a social analytics intervention of sorts, and discuss a few points I believe marketers and social analysts need to be aware of in 2016. Read more

Ask an Expert By Ben Donkor on April 13th 2016

Ask an Analyst: How Do I Use Exclusions to Get the Most Relevant Data?

A question I hear a lot is about the use of the NOT operator in Brandwatch dashboards, and how that differs from using Brandwatch lists. If you’re already a Brandwatch user, you may be familiar with their lists: site lists,author lists, location lists. These help you group sites, authors and locations so you can later filter […] Read more

Ask an Expert By Ben Donkor on August 5th 2015

The Way You Measure Your Content Marketing Has Just Evolved

You may have already read that last week Brandwatch unveiled a new feature – a Boolean operator that lets you retrieve any Tweets containing links to a website, even if the links have been shortened. You can read more about it in the official announcement here. What makes this operator so special is the second part of […] Read more

Commentary By Ben Donkor on July 17th 2015

Marketing: Using Reports to Tell the Story of Your Social Media Performance

How engaging were our brand’s Tweets last year? How did the blog perform compared to the previous year? What worked, what didn’t work, and why? These are just some of the questions that reporting can help you answer to plan ahead: budget, strategy, tools, acquisitions – you name it. So, how do you show your performance on social media? Read more

Guide By Ben Donkor on March 30th 2015

What Twitter Hindsight Taught Me About Fantasy Football

It’s officially Fantasy Football season! If, like me, you’re not a football fan, this season might not mean much to you. However, as a data analyst, it definitely caught my interest. Read more

Community By Ben Donkor on September 17th 2014