Brandwatch Blog Articles by Emma Shanahan

Emma Shanahan

Emma is a Product Marketing Manager in the Brandwatch Brighton office. She hates talking about herself in the third person, but loves traveling, coming home again, and popcorn.

236

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Emma Shanahan

Emma is a Product Marketing Manager in the Brandwatch Brighton office. She hates talking about herself in the third person, but loves traveling, coming home again, and popcorn.

236

Keeping Calm in a Crisis: How Data Can Help Your Teams Fight Issues

Think about the world we live in. One tweet can turn a company upside down. The balance of power has shifted in favor of customers and falling out of grace can spell commercial downfall. Environmental and political issues can sway of the minds of the majority, but these topics are so polarizing that there’s always […] Read more

Marketing By Emma Shanahan on April 23rd 2018

Elevating Your Content Marketing Strategy with Data

When taking on the task of writing a blog about content marketing, I faced the reality that this blog will constitute a drop in the ocean of content marketing…content. We are awash with tips, facts and stats about the ubiquitous strategy but few brands manage to truly nail it. Why is that? Undoubtedly, there is […] Read more

Marketing By Emma Shanahan on April 15th 2018

The 5 Step Guide: Evolving Your Customer Journey Strategy

How many times do you change your mind a day? If you’re standing in the grocery store staring at 35 different types of shampoo and conditioner, how many do you actually consider before making the final decision? Have you ever wondered why you only consider 3-5 brands? What makes those brands so special? No? Well, […] Read more

Guide By Emma Shanahan on February 22nd 2018

Announcement: We’ve Redesigned the Vizia Platform With You in Mind

Today is an exciting day at Brandwatch HQ, as we just released a brand-new version of our Vizia platform. Vizia, as we like to say, is a data visualization platform designed to bring social and marketing insights to life. In other words, it’s the best way of showcasing and distributing your insights, in a way […] Read more

Announcement By Emma Shanahan on February 20th 2018

Introducing: Vizia + Buzzsumo Trending Now

If an opportunity presents itself, you grasp it. Right? When BuzzSumo joined the Brandwatch family there was a lot of excitement and general fawning over how impressive the Buzzsumo platform was. But once the dust settled the Vizia team said to themselves, wouldn’t it be great to take some of BuzzSumo’s content expertise and bring […] Read more

Product By Emma Shanahan on December 12th 2017

The Marketer of 2018: Focus on Real-time Marketing and Dynamic CX

Marketing is a discipline in a constant state of flux. We are expected to adapt to the trends and try to stay one step ahead of our customer, their needs and perceptions. This is no easy feat and oftentimes we get it wrong. Failing isn’t a bad thing as long as lessons are learned. One […] Read more

Marketing By Emma Shanahan on December 5th 2017

New Vizia 2 Visualizations: Bringing Your Data to Life in More Ways Than Ever

At Brandwatch, we use Vizia 2 in a variety of ways. If you sit in the engineering department, you’ll see how many new data sources have been added to the platform that day. If you sit with our sales teams you’ll see the leaderboard for that quarter. In marketing, you’ll see our social performance, but […] Read more

By Emma Shanahan on September 19th 2017

Storytelling with Data: 4 Steps to Creating an Unforgettable Data Visualization

We can tell powerful stories with data. We can create a dialogue that transcends different languages. We have been doing this for thousands of years and there is no end in sight. Here at Brandwatch, we’re big fans of data visualization in all shapes and forms. We use it to inspire… We use it to […] Read more

Marketing By Emma Shanahan on August 24th 2017

A Journey Through Time: A Brief History of the Data Visualization

Data. Data. Data. It’s all around us. Essentially, everything we do or say can be regarded as a data point, and it’s not going to stop anytime soon. With so much data in the world, how can we possibly interpret it effectively and efficiently? Alas, we’re not the first to ask that question; for thousands […] Read more

Commentary By Emma Shanahan on August 10th 2017

Innovation at the Intersection of Fashion and Technology

Fashion, in different guises, has been around for thousands of years. Each era has been defined by a specific style or shape. Thankfully we’ve moved on from whale-bone corsets and top hats, but nevertheless, fashion is in a constant state of flux. This couldn’t be truer now. Technology permeates into almost every aspect of our […] Read more

Marketing By Emma Shanahan on May 26th 2017