Brandwatch Blog Articles by Emma Shanahan

Emma Shanahan

Emma is a Product Marketing Manager in the Brandwatch Brighton office. She hates talking about herself in the third person, but loves traveling, coming home again, and popcorn.

236

Search the Blog

Emma Shanahan

Emma is a Product Marketing Manager in the Brandwatch Brighton office. She hates talking about herself in the third person, but loves traveling, coming home again, and popcorn.

236

Introducing: Vizia + Buzzsumo Trending Now

If an opportunity presents itself, you grasp it. Right? When BuzzSumo joined the Brandwatch family there was a lot of excitement and general fawning over how impressive the Buzzsumo platform was. But once the dust settled the Vizia team said to themselves, wouldn’t it be great to take some of BuzzSumo’s content expertise and bring […] Read more

Product By Emma Shanahan on December 12th 2017

The Marketer of 2018: Focus on Real-time Marketing and Dynamic CX

Marketing is a discipline in a constant state of flux. We are expected to adapt to the trends and try to stay one step ahead of our customer, their needs and perceptions. This is no easy feat and oftentimes we get it wrong. Failing isn’t a bad thing as long as lessons are learned. One […] Read more

Marketing By Emma Shanahan on December 5th 2017

New Vizia 2 Visualizations: Bringing Your Data to Life in More Ways Than Ever

At Brandwatch, we use Vizia 2 in a variety of ways. If you sit in the engineering department, you’ll see how many new data sources have been added to the platform that day. If you sit with our sales teams you’ll see the leaderboard for that quarter. In marketing, you’ll see our social performance, but […] Read more

By Emma Shanahan on September 19th 2017

Storytelling with Data: 4 Steps to Creating an Unforgettable Data Visualization

We can tell powerful stories with data. We can create a dialogue that transcends different languages. We have been doing this for thousands of years and there is no end in sight. Here at Brandwatch, we’re big fans of data visualization in all shapes and forms. We use it to inspire… We use it to […] Read more

Marketing By Emma Shanahan on August 24th 2017

A Journey Through Time: A Brief History of the Data Visualization

Data. Data. Data. It’s all around us. Essentially, everything we do or say can be regarded as a data point, and it’s not going to stop anytime soon. With so much data in the world, how can we possibly interpret it effectively and efficiently? Alas, we’re not the first to ask that question; for thousands […] Read more

Commentary By Emma Shanahan on August 10th 2017

Innovation at the Intersection of Fashion and Technology

Fashion, in different guises, has been around for thousands of years. Each era has been defined by a specific style or shape. Thankfully we’ve moved on from whale-bone corsets and top hats, but nevertheless, fashion is in a constant state of flux. This couldn’t be truer now. Technology permeates into almost every aspect of our […] Read more

Marketing By Emma Shanahan on May 26th 2017

#BrandwatchLive: Five Things We’ve Learned About Facebook Live so Far

The video revolution has well and truly arrived. Brands left, right, and center are placing their bets on the medium that has successfully captured the attention of the digital world. We like to think we’re unique at Brandwatch, but we couldn’t help dip our toes in the proverbial video pool. Where better to start than […] Read more

Marketing By Emma Shanahan on April 6th 2017

New: Introducing Brandwatch For Students

They say school are the best years of your life. For some this is true, for others it couldn’t be further from the truth. One factor remains constant, school is important; what you learn, how your perspective of the world changes and most importantly, what you do with this information. At Brandwatch, we are lucky […] Read more

Announcement By Emma Shanahan on October 17th 2016

#BW_Chat Recap: Knowing Your Audiences

Knowing your audiences, who they are, and what they want is hugely valuable to any business. Read more

Community By Emma Shanahan on August 1st 2016

React: iPhone 7 & Calendar Chaos: This Week’s Social Round-up

It’s Friday, or, as we like to call it, Social Round-up Day. Here’s data on some of the most talked about moments of the week. Think we’ve missed something? Tweet us at @BW_React. Read more

Trending By Emma Shanahan on July 1st 2016