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Brandwatch Blog Articles by Joshua Boyd

Joshua Boyd

Josh is the blog and community manager for Brandwatch. Along with heading up the social channels, Josh otherwise spends time worrying about Whitehawk FC and creating pointless maps.

326

Search the Blog

Joshua Boyd

Josh is the blog and community manager for Brandwatch. Along with heading up the social channels, Josh otherwise spends time worrying about Whitehawk FC and creating pointless maps.

326

More Tabs, Please #1: Robots, Dead Poets, and Bugs

Welcome to More Tabs, Please. This is Brandwatch’s new series where we collate a bunch of recommended content we think you should see. We’ll be suggesting stuff every week (even if it’s not from this week), including articles, podcasts, artists, designers,  music and whatever else. Any topic is fair game. Our customers are a diverse […] Read more

Culture By Joshua Boyd on November 16th 2017

Brand Health and How to Measure It

There are various definitions of brand health. Each includes a collection of metrics and approaches, but they all lead to the same thing. Brand health is essentially measured by how effective your brand is in helping you to achieve your aims. That effectiveness can be measured in a number of ways, such as: Brand Reputation […] Read more

Marketing By Joshua Boyd on November 6th 2017

The 16 Best Data Visualization Tools

There are so many data visualization tools out there that it can be hard to find the best one for the job. They all do slightly different things, with a range of free and paid plans. So, we’ve put together a list of the best tools out there. We’ll be continuously adding to this as […] Read more

Marketing By Joshua Boyd on October 26th 2017

How to Create a Subreddit

Reddit is the 9th most popular site in the world and sees hundreds of millions of visitors every month. Signing up as user and getting involved is one way to participate, but creating a subreddit is another. Due to Reddit’s open nature, anyone can create a subreddit around any topic they want (within reason). So […] Read more

Marketing By Joshua Boyd on October 13th 2017

The Complete Social Listening Guide

The number of social media conversations happening at any given time is massive. They ebb and flow with the news and cover any and all topics. From grandparents sharing local, old photos on Facebook groups to endless pop culture debates on Reddit. Social listening, or social media listening, gives you the ability to take all […] Read more

Marketing By Joshua Boyd on October 10th 2017

Top Ten Most Influential Make-up Artists on Twitter

As we all know now, the internet has opened up professions previously difficult to get into. YouTube, Instagram, and Twitter all offer platforms for musicians, artists, and models to get noticed, build up a fanbase, and make some money. All without the backing of a label or a studio. MUAs, or makeup artists, have been […] Read more

Influencers By Joshua Boyd on October 6th 2017

Twitter Polls: The Full In-Depth Guide

Sitting somewhere between a research tool and a bit of fun, Twitter polls have been used extensively since their introduction two years ago. Want to start using them? Then read on. What are Twitter Polls? Twitter polls are a Twitter feature which allows you to ask a question that other users can vote on within […] Read more

Guide By Joshua Boyd on September 28th 2017

The Top Ten Most Influential MPs on Twitter

Being a Member of Parliament is no easy job. Tough decisions, long hours, and millions of constituents. While the cheap drinks in the Strangers bar might lessen the blow a bit, no one could argue being an MP is a breeze. For many MPs, Twitter acts like a constituency office where people can voice concerns […] Read more

Influencers By Joshua Boyd on September 21st 2017

Competitive Benchmarking: What It Is and How To Do It

Competitive benchmarking is the process of comparing your company against a number of competitors using a set collection of metrics. This is used to measure the performance of a company and compare it to others over time. This will often include looking at the practice behind these metrics as well. This means companies can look […] Read more

Marketing By Joshua Boyd on September 14th 2017

What Is Dark Social, and How Can You Track It?

Dark social traffic is traffic that comes from private social channels, such as email and messenger apps. Analytics tools are therefore unable to track their true origin, often classifying it as ‘direct’ traffic instead. That’s obviously a problem. The more we know about our traffic the more we can understand how our site is performing. […] Read more

Marketing By Joshua Boyd on September 8th 2017