Brandwatch Blog Articles by Joshua Boyd

Joshua Boyd

Josh is the blog and community manager for Brandwatch. Along with heading up the social channels, Josh otherwise spends time worrying about Whitehawk FC and creating pointless maps.

326

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Joshua Boyd

Josh is the blog and community manager for Brandwatch. Along with heading up the social channels, Josh otherwise spends time worrying about Whitehawk FC and creating pointless maps.

326

Twitter Polls: The Full In-Depth Guide

Sitting somewhere between a research tool and a bit of fun, Twitter polls have been used extensively since their introduction two years ago. Want to start using them? Then read on. What are Twitter Polls? Twitter polls are a Twitter feature which allows you to ask a question that other users can vote on within […] Read more

Guide By Joshua Boyd on September 28th 2017

The Top Ten Most Influential MPs on Twitter

Being a Member of Parliament is no easy job. Tough decisions, long hours, and millions of constituents. While the cheap drinks in the Strangers bar might lessen the blow a bit, no one could argue being an MP is a breeze. For many MPs, Twitter acts like a constituency office where people can voice concerns […] Read more

Influencers By Joshua Boyd on September 21st 2017

Competitive Benchmarking: What It Is and How To Do It

Competitive benchmarking is the process of comparing your company against a number of competitors using a set collection of metrics. This is used to measure the performance of a company and compare it to others over time. This will often include looking at the practice behind these metrics as well. This means companies can look […] Read more

Marketing By Joshua Boyd on September 14th 2017

What Is Dark Social, and How Can You Track It?

Dark social traffic is traffic that comes from private social channels, such as email and messenger apps. Analytics tools are therefore unable to track their true origin, often classifying it as ‘direct’ traffic instead. That’s obviously a problem. The more we know about our traffic the more we can understand how our site is performing. […] Read more

Marketing By Joshua Boyd on September 8th 2017

Subreddit Analytics: The Top Six Tools

Reddit has users in the millions with an ever improving and expanding ad platform. That’s why the right subreddit analytics tools are essential for marketers looking to understand how the website’s users operate. Below we’ve taken a look at the top Reddit and subreddit analytics tools around to see what they’re capable of. SnoopSnoo Named […] Read more

Marketing By Joshua Boyd on August 25th 2017