The Top Social Media Monitoring Tools
By Ksenia NewtonJun 15
30-min webinar covering the top trends affecting the retail sector.
How do you find out what your competitors are up to?
Things you might need: dark shades, trench coat, and night vision goggles. You know, the essentials if you were a Cold War spy.
However, as a modern-day marketer, you can put away the fake nose and mustache because all you need is a computer and a strong internet connection.
Oh, and a few easy-to-use tools to do the job.
Competition is inevitable. It’s also not so fun to analyze, but ultimately, it is crucial to have competitive intelligence as part of your marketing strategy. Luckily, there are several competitor benchmarking tools that will do the work and keep an eye on your competitors for you.
We’ve curated a comprehensive list of competitor benchmarking tools to help you keep tabs on what your competitors are up to:
In the ever-changing social media landscape, the one constant is competition. Your content quality and campaign performance shouldn’t just be measured in engagement rates, but also compared to how they stack up against your competitors and industry standards.
What to look for in a competitor benchmarking tool for social media?
Below, we’ll go through the functionality you should look for when evaluating a competitor benchmarking tool for social media. Your new tool must be able to show you:
We might be biased here, but it’s our blog, so we’ll put our solution at the top. 🙂
Ours is an AI-powered, brand-focused social media intelligence solution that helps companies gather reliable social media data to perform better on social.
This means creating more engaging content, obtaining certainty around your social strategy, and automating tedious tasks like reporting.
It provides a host of features that will help you analyze your brand’s social media performance and make better marketing decisions.
Benchmark provides in-depth visual intelligence and analytics to help marketers decide which images engage best for their brand. The color and object analysis will help you discover content ideas by searching for branded social content based on dominant colors and/or objects used within images and analyze their performance. You can filter the results further based on industry and geography.
But here’s my personal favorite functionality:
Benchmark’s latest feature is the outliers detection functionality that helps find the nuggets of gold in your datasheet. You can detect posts that garnered the highest number of likes, comments, shares, retweets, replies, and much more to help you discover the kind of posts/tweets that work in your industry. Now, how cool is that?
G2Crowd rating: 4.1
Phlanx is an Instagram engagement calculator that offers an array of features to help you keep an eye on your competitors. For starters, you get stats on the engagement rate, follower growth, audience demographics, brand mentions, and so on to help you track your competitors’ progress on Instagram.
The tool also has an Influencer Auditor feature that churns out reports of an influencer’s profile with their engagement rate, follower count, and more.
G2Crowd rating: N/A
Tracking your competitors is just as important as monitoring your search engine optimization. You need to know which keyword they rank for, which pages bring the most search engine traffic for them, what their top landing pages are, and so on to get ahead.
Ahrefs is a powerful SEO tool that offers an array of features. The tool’s Site Explorer helps you find what keywords your competitors are ranking for, and which pages bring the most search engine traffic for them. You can also see how much traffic each keyword brings them. This tool also helps you assess the quality of your competitors’ backlink profiles.
G2Crowd rating: 4.6
SEMrush is yet another comprehensive SEO tool to help you keep an eye on your competitors. This tool helps you discover your competitors’ traffic volume, traffic source, mobile vs desktop traffic, top landing pages, subdomains, and much more.
In addition to that, you can also monitor your competitors’ marketing activities and strategies by looking for an audience overlap, identifying your competitors’ business connections, traffic sources, and so on. These features will not only uncover your competitors’ strategies, but also help you fine-tune your content strategy.
G2Crowd rating: 4.5
Amazon’s Alexa is an excellent SEO tool for competitive website analysis. This tool allows you to compare competitors’ website traffic, share of voice, keywords, backlinks, and much more. Alexa helps you discover which other sites share your audience to help you uncover new competitors and understand how they reach their audience more effectively.
In addition to that, Alexa helps you capture a larger share of voice among your audience by refining your SEM, SEO, and content strategy and pinpointing your competitors’ success tactics.
G2Crowd rating: 4.2
BuiltWith is the tool to use to help you find what websites are built with. The best way to see how you fare against your competitors is to dissect how they have built their websites, what are the technologies they have used, and so on.
This tool allows you to get lists of websites that use a specific keyword and then further break it down by technology, location, spend, ranking, and more. You can also track the rise and fall of a specific technology and its usage across the web over the last 12+ years.
Furthermore, you can view the usage trends for a particular sector or group of technologies to get a snapshot of the players in each category and the market share held by each competing technology.
G2Crowd rating: 4.3
Crayon is a market and competitive intelligence platform that helps you track a company’s entire digital footprint. Using Crayon, you can keep tabs on every move of your competitors, right from a pricing change, customer reviews to marketing campaigns, and more. The tool’s competitive analysis platform helps you filter all the noise to analyze and identify market trends.
G2Crowd rating: 4.6
As far as defining your brand’s content marketing strategy goes, it is considered incomplete without having intel on your competitors’ content marketing. Knowing a competitor’s best performing content, most engaging content, content tactics, and so on are valuable to fine-tune your content strategy.
BuzzSumo is a great tool to get content insights that best resonate with your audience. Their brand monitoring solution helps you stay ahead of topics that are engaging with your audience. It also helps you create compelling content and keep a tab on what your competitors are up to.
Using BuzzSumo, you can analyze what content performs best for any topic or competitor. BuzzSumo’s competitor research gives you insights into what content is getting traction for your competitors, what networks are they having success in, who is sharing their content, and much more. This is a comprehensive tool that offers an array of solutions to track your social and SEO footprint.
G2Crowd rating: 4.5
Similarweb helps you get visibility on the best performing content of any site to help you understand how to drive more engagement from your audience. This tool also reveals your competitors’ paid and organic keywords, along with their traffic share ranks and landing pages.
Similarweb also masquerades as the Google Analytics of your competitors’ websites by revealing their website traffic, referral traffic, and much more. In addition to that, you also get intel on your competitors’ PPC and display advertising.
G2Crowd rating: 4.2
To rise above the cut-throat competition, you’re going to need all the ninja-class tools possible to keep tabs on your competitors’ every move and always stay one step ahead.
The above-mentioned tools can help you with all of that and more. Based on your needs and what fits your budget best, you can now choose the tool or tools that will boost your social performance.