Social Media Benchmarking: Why You Need to Benchmark Your Social Media Activity
By Sandra BuschNov 9
Published January 10th 2019
Keeping track of data and analyzing it properly is difficult, especially if you’re an agency with a slew of clients. We recently wrote a guide on improving your reporting for better results that can help overcome those challenges.
But it’s also important to choose the right tools (or, at least, start using a tool!).
We’ve listed a bunch of the best ones below for you to take a look at. From social media to financials, they’ll get you sorted.
Vizia’s speciality comes in its simple creation of live reports, plus real-time data displays for your office, command center, desktop, or mobile (wherever you like, basically). Easy to build and share, you can get the right data to the right people quickly.
It also connects with a range of data sources including Google Analytics and Sheets, Hootsuite, Salesforce, and our own Brandwatch Consumer Research (plus many others). This means you can easily bring customer, social, and website data into a report that’s always up-to-date.
Pricing: Contact for details.
Tableau is a powerful data visualization tool that lets you create interactive charts, from simple bar charts to global maps. It’s also used for reporting, whether it’s on business intelligence or customer locations and reviews.
You can upload your own data into the platform, and there are a few different types of products that will suit various needs. Versatile and well-designed, it’s a popular reporting tool.
Pricing: Tableau has a number of plans and products, best to have a browse of their site.
As its name suggests, Power BI is a business intelligence tool for working with data. It allows you to import your datasets, whether through uploads or connecting the platform with apps. From there you create interactive, custom dashboards to share with coworkers.
It’s a great tool with the power of Microsoft developers behind it, and its flexibility means it suits pretty much any kind of organization or business.
Looking to report on all your social media activity, plus how people talk about you across the internet? This is where Brandwatch Consumer Research comes in, with custom dashboards, powerful AI tools like Iris™, and high quality data visualisations.
The platform works by setting up queries to track specific things, like words or phrases or logos, across the web. It works with popular sites like Twitter and Reddit, meaning you can get real insight into customers and non-customers alike.
One for the agencies, AgencyAnalytics is set up to accommodate a range of clients with varying needs. Whether you’re tracking PPC performance or SEO rankings, social traffic or email success, you can do it here.
You can set up specific dashboards as you like, mixing up various metrics and data sources, and creating one for each client. It also has a ton of integrations including Mailchimp, Google Search console, and Facebook Ads.
Another highly customizable tool is Google Data Studio, which can be whatever you want it to be (although there are some great templates for their own services). Check out their gallery to see what’s possible. Some excellent examples include a Star Wars data dashboard and another tracking the International Space Station.
Actually creating your own reports is pretty easy with simple drag and drop editing. Along with connecting with Google data sources, you can also connect with Supermetrics and others.
Cyfe bills itself as an ‘all-in-one’ business dashboard, allowing you to bring together all your essential data into one place. That includes your usual digital marketing metrics plus your financials and project management info, too.
Cyfe is customizable, so you have flexibility to build the reports that work for your business. The reports respond in real-time too, while you can set up custom data sources and take advantage of pre-built widgets.
Automated Insights is an interesting one. They lean heavily on ‘natural language generation’. This is technology that takes your data and explains it to you, pulling out key insights without getting overly complex.
This is obviously a big time saver and an excellent way to get to the heart of your data. It might not have as much reporting functionality as the other tools here, but you can plug it into platforms like Tableau. It has a lot of powerful potential.
Pricing: Contact for details.
This is one mostly for those reporting on their content marketing efforts. By throwing your website into the tool you can see how many shares you content has received, along with who has shared it, and who has linked to it.
It also has some Facebook analysis capability too. It’s an excellent tool for seeing what performs well, and you can easily look up your competitors, too.