Interview: The Science Behind Brandwatch Search With Aykut Firat
By Phill AgnewSep 28
Combining high-quality mobile survey technology, a robust polling methodology, and expert data analysis,
our bulletins will be essential reading to get the pulse of the nation
Businesses around the world are catalyzing sales, amplifying brand awareness and differentiating from competition all through social listening.
Yet thousands dismiss social listening due to lack of knowledge or belief. This blog will explain why they are wrong:
Technically social listening is defined as “software which archives online conversations providing brands with information and the means to track and analyze their online presence.”
However we like to take a simpler spin on it: “using technology to track and find what is being said online”.
The best way to explain social listening is by listing the things it can be used for. Here’s a run through of what some of the world’s largest brands are doing with their listening tools.
Comparing mentions of Premier League competitors over the last 7 days.
Comparing Ben & Jerry’s ice cream flavors over time.
Negative mentions of Apple increasing during the #bendgate crisis.
Brandwatch Analytics a social listening platform that makes sense of the chatter about your brand online.
Voted an industry leading 4.6 out of 5 stars on G2 Crowd, Brandwatch Analytics has consistently proven itself to be the best and most robust social listening platform in the market.
Over 1,000 brands around the world use Brandwatch within their business. The Brandwatch platform provides businesses with the tools to innovate in new ways. Here’s some of the success our clients have experienced since joining Brandwatch.Kellogg’s:
“Brandwatch makes us social media savvy with very little effort” Vicky Keeler, Digital Executive, Kellogg’s.
“Brandwatch was invaluable in working out the exposure the campaign received in global media” Michiel Cox, Digital Planner, DDB
“I’m a big fan of Brandwatch. Their excellent technical support is coupled with an extremely efficient product that gives you everything you could want” Richard Kemp, Social Media Manager, LateRooms.com
Social listening platforms are growing in number and as the industry becomes increasingly croweded it can be difficult to stand out. Despite this, Brandwatch are considered outstanding in their field due to a number of features that differentiates them from the crowd:
Brandwatch don’t just provide the best social data, they also deliver world leading tools that make finding invaluable insights easy:
Support is also fundamental when considering a social listening tool. Brandwatch has a 97% customer satisfaction rate, phone and email based help in multiple languages, dedicated account managers, and regular training webinars and videos.
“The personal touch of technical support is the difference. It is a USP” Ranjit Sidhu, SiD
Don’t disregard social listening due to a lack of understanding or belief in the tool – try one and find out for yourself. If you happen to be using a tool that you’re not happy with, don’t settle.
Put us to the test. Request a free demo of Brandwatch Analytics today. It could be the best business decision you ever make.
Combining high-quality mobile survey technology, a robust polling methodology, and expert data analysis, our bulletins will be essential reading to get the pulse of the nation.