Brandwatch Blog Articles by Phillip Agnew

Phillip Agnew

@p_agnew

Phillip is Product Marketing Manager here at Brandwatch, informing clients and others about our latest platform updates.

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Phillip Agnew

@p_agnew

Phillip is Product Marketing Manager here at Brandwatch, informing clients and others about our latest platform updates.

157

Which Football Sponsors Get The Best ROI?

Over the last 180 days (June 16th – Dec 12th)  we used Brandwatch Analytics to research the value of soccer kit sponsors in Europe. We focused our research on the four largest kit manufactures; Adidas, Nike, Puma and Under Armour. Using Image Insights, our logo detection feature, we set out to discover: Which sponsorship generated the most visibility  […] Read more

By Phillip Agnew on December 13th 2017

6 Instagram Marketing Tips For 2018, Backed by New Analysis

In July 2017, Brandwatch released Image Insights. It’s the world’s leading logo detection tool, letting users find their logo in images with unparalleled accuracy. The world’s leading logo detection tool now monitors the world’s largest image sharing site, Instagram. To showcase the power of this update, we’ve conducted new analysis to show marketers six ways to improve […] Read more

By Phillip Agnew on December 13th 2017

We Analyzed 100 Million Images Shared Online. Here are 6 Things we Learned

Every minute, 3.5 million photos are shared online. In 2016 alone, 2.5 trillion images were shared. Using Brandwatch’s Image Insights product, we’ve conducted unique research to reveal which brand appears the most in these images. Download the report to find out: How often brands are photographed online The demographics of those sharing images Which brands […] Read more

By Phillip Agnew on November 7th 2017

Introducing Quick Search: Social Listening Becomes Search-Bar Simple

We watch our customers. We look at how they use Brandwatch, how they accomplish their goals, and we regularly look for ways to improve this workflow. Doing so helped us discover something. 99% of the information we collect on the web is done so using a search bar. In fact, you just can’t search the web […] Read more

By Phillip Agnew on October 17th 2017

Top 5 Image Detection Tools For Brands and Agencies

Brands need image detection to work out where their customers, prospects, critics, and fans see them. Without these images, a brand is simply blind to the torrent of threats and opportunities directed at them each day. Once you have these images you can undertake analysis, better understand your brand, know your customers inside-out and improve your marketing […] Read more

Marketing By Phillip Agnew on July 6th 2017

Find Your Logo In Any Image: Introducing Image Insights

You are missing thousands of images that contain your logo. 80% of the images online containing a brand’s logo don’t reference the brand name in the accompanying text. So without an image detection tool, you miss these images. That’s why we built Image Insights.  World-leading technology, independently benchmarked Recognize any logo in any setting 50% less spam […] Read more

Product By Phillip Agnew on June 28th 2017

The Top 8 Image Recognition Tools

Brands need image detection to work out where their customers, prospects, critics, and fans see them. Without these images, a brand is simply blind to the torrent of threats and opportunities directed at them each day. Once you have these images you can undertake analysis, better understand your brand, know your customers and improve your marketing strategy. […] Read more

Marketing By Phillip Agnew on June 15th 2017

Brandwatch News: Up To 10x More European Data

It’s been an exciting month for Brandwatch customers. They have got their hands on enhanced APAC data, the most complete access to Twitter data and a huge increase in Instagram data,. If that wasn’t enough, many joined us for two days in Denver for our third Now You Know conference. Quite a lot for one month. […] Read more

How To Make People Say Yes

How often do you say yes? For me, it’s far too often. I’m a patsy, easily swayed by a good deal, known by my co-workers, as a lover of cheap Sushi on offer at the local pharmacy (it really isn’t as bad as it sounds). But what makes me say yes? Because even I turn […] Read more

Marketing By Phillip Agnew on April 19th 2017

AsiaPac Social Data: Why Covering the USA and Europe Just Isn’t Enough

The world’s largest internet population isn’t in the United States. The world’s fastest growing social networks aren’t based in Europe. Yet, most social listening vendors who claim to provide global coverage collect most of their mentions from western sites. In fact, we were guilty of doing just that. For years, Brandwatch and others focused social […] Read more

Marketing By Phillip Agnew on April 12th 2017