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By Josh BoydOct 13
Learn how L’Oréal improved their market share by equipping themselves
with deep consumer insights from Brandwatch Consumer Research
Published January 10th 2018
Where are the most negative places on earth?
Which state is most downbeat?
Where will you find the saddest population?
Historically there’s been no easy way to answer these questions.
However, Brandwatch’s new emoji analysis functionality allowed us to finally shed some light on these very important questions.
We analyzed 6 billion tweets published on Twitter over the last two years. Every one of these tweets contained at least one emoji.
Then, we segmented these tweets into two buckets using Unicode’s official classifications:
Next, we broke down the data by location and analyzed which regions generated the highest percentage of positive and negative emojis.
United States ??
South America ?
That’s states and countries, but how about cities? We looked at some of the world’s most populous countries to discover their most negative cities:
Indore, Malwa – 16.88% negative
Bandung, West Java – 16.2% negative
Fortaleza – 22.33% negative
United Kingdom ??
Livingston, Scotland – 33.67% negative
Berlin – 17.91% negative
Metz – 20.70% negative
Alicante – 19.72% negative
Florence – 19.19% negative
Istanbul – 16.48% negative
St. Petersburg – 16.74% negative
United States ??
Paterson, New Jersey – 38.97% negative – officially the most negative place on earth.
That’s a lot of negativity. But it’s not all bad:
Clearly we all like a moan, but what are our favorite negative emojis?
Here are the most used negative emojis on Twitter:
That’s the most negative places on earth, but emojis can reveal so much more. If you’re interested in discovering: