The Emoji Report

We spent two years analyzing 6 billion emojis shared on Twitter to find:

  • How Trump caused the use of 😡 emojis to grow by 22%
  • The most negative countries and cities in the world 🌍
  • Brands and industries that generate the most anger 😤
  • Why the use of sad emojis grew by 100% last year 😢
  • The most popular emojis on Twitter 💯

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    “Brands simply can’t afford to ignore the findings of this study.”

    Drew Neisser - Renegade

    Page contents
    • 6 billion emojis
    • 100 brands ranked
    • 50 unique insights
    • 1 definitive emoji report