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The Emoji Report 2017

We spent two years analyzing 6 billion emojis shared on Twitter to find:

  • How Trump caused the use of 😡 emojis to grow by 22%
  • The most negative countries and cities in the world 🌍
  • Brands and industries that generate the most anger 😤
  • Why the use of sad emojis grew by 100% last year 😢
  • The most popular emojis on Twitter 💯

Fill out the form to get instant access.

“Brands simply can’t afford to ignore the findings of this study.”

Drew Neisser - Renegade

  • 6 billion emojis
  • 100 brands ranked
  • 50 unique insights
  • 1 definitive emoji report

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.