The Big Consumer Financial Trends for 2021
By Sabrina DorronsoroMar 30
How connected is your organization to its customers?
Our annual Emotions report is always a lot of fun for the team.
Emojis play such an interesting role in how we communicate online and with Brandwatch tools we can see how they are shared and why.
For the report, we tracked and analyzed emoji use across 2019, plus a whole bunch of other cool metrics like how we convey emotion online. In this article, we’ll count down the top 10 most used emojis of the whole year.
If you’re interested in a deeper dive, download our full report.
Here are the sacred few emojis that get used most on Twitter – we’ve included the official Unicode names, but you might recognize them better by just looking at them 😂
Did your partner just make a dad joke? Did your uncle seriously just text you “boys will be boys”? Probably all of the above.
Rolling eyes emoji made its way into the top 10 in 2019 and honestly, based on the year we had, we’re not surprised.
Closed eyes, furrowed brows, and a broad, open frown, as if distraught to the point of giving up …. There seems to be a theme for 2019?
Interestingly, this emoji is most used by females. Seems like women were exceptionally fed up last year.
This emoji indicates that people were giving a lot of thought to various subjects. From the price of objects to tracking their cat’s steps, there was a lot to ponder
While we hope no one is using this emoji to indicate an actual fire (please call the authorities), there was certainly a lot of this symbol in 2019.
It’s most commonly used as shorthand for slang like ‘hot’ and ‘lit’.
As we creep up the list, you’ll see that not all hope was lost in 2019. In fact, there are lots of warm fuzzy feelings, just like the Smiling Face with Smiling Eyes emoji.
People most often use this one to convey happiness and joy. Like when bae does something special for you or your coworkers pitch in for a nice birthday gift. We’re smiling just thinking about it.
Keeping with the joyful vibe, this staple emoji conveys enthusiastic feelings of love, infatuation, and adoration.
Whether you’re loving a new album from your favorite artist or eyeing a pair of limited edition shoes, the heart-eyes are there for all the excitement.
This is the emoji equivalent of LMAO. Reserved for truly hilarious instances, people seemed to find lots of reasons to laugh themselves silly last year – even LeBron James got involved.
The red heart emoji is a universal symbol for showing love. You may want to shout out your best friend for always being there, or show your sister some love on Instagram, but whatever the reason, the heart is effective in communicating that affection.
Open mouth wailing and streams of heavy tears flowing from closed eyes: While this may sound a lot like grief, it is also used frequently for other intense feelings like non-stop laughter or overwhelming joy.
And in the first place spot for another year is the face with tears of joy! We see a lot of laughing across platforms, especially with funny videos or memes.
Of course, this is a really broad stroke analysis that misses out on many of the nuances of online conversation. Emoji use is different depending on the person typing and what they’re typing about.
We’d highly recommend checking out our full Emotions Report to learn more about emojis, plus:
When we understand the emotions of our customers, we can better cater to their needs. What does the emotional landscape look like online? And what industries/brands come out on top?.