The Complete Guide to Crisis Management

Learn how proactively monitoring customer feedback can
help to crisis-proof yourorganization.

Get the guide

Published January 9th 2018

6 Facts About Emojis Found Using NewAnalysis

Emojis can be used by any one that makes them incredible useful tools for analysis. Here's six things emojis can tell us about people with data to back themup.

95% of internet users have sent an emoji at some point. Over 10 billion emojis are sent each day.

But we still know very little about how the world uses emojis and what it all means.

Introducing Brandwatch Emoji Analysis

Emoji might now be the internet’s most popular language, which is why we’ve built Emoji Analysis right into Brandwatch Analytics.

It lets users search the whole public web for emojis, revealing what emojis are used most in conversations, and how many angry, sad, disgusted, or happy emojis are used next to your brand.

Emoji Analysis is available to all customers today at no extra cost. Try it out.

Six facts about emojis

Using this new feature, we’ve written a report that examines how the world uses emojis and specifically how consumers use them when communicating with brands.Download it for free here.

1. The 150 most-used emojis on Twitter

For the third year running, the Face with Tears of Joy emoji reigns supreme on social media.

It dominates on Twitter as the most-used emoji. This should come as no surprise to those versed in emoji; after all, this same symbol was even the Oxford Dictionarys Word of the Year in 2015.

2. 75% of the emojis published on Twitter are positive

On average, 75% of the emojis on Twitter are positive and 25% are negative.

Despite this positivity, over the last two years, the use of negative emojis has grown from 23.2% to 25.4% an increase of 9.5%

In fact, the largest volume of negative emojis came during the month of the American election (8th November 2016). During the week of the election, negative emoji use grew to 28.9% (a two year high).

3. We’re way more negative in the evening

The use of negative emojis averages at 22.5% during the day (6am to 8pm). However, during the evening (8pmto 6am) negative emoji usegrows to 27.3%.

That’s anincrease of 21% ?

Turns out the more tired we are, the angrier we get.

4. Men use and women use

Perhaps surprisingly, there are some stark differences in how men and women use emojis:

For example, women are more likely to use emojis when tweeting and theyre 6.83% more likely to use negative emojis than men ?

  • Men are more likely to use , , , , and
    Women are more likely to use , 歹, , , and


5. Utah is the happiest place in 綾, according to emojis

The image below reveals the states with the highest percentage of positive emojis in their tweets:

78.8% of Utah’s tweets with emojis in them contain positive emojis.

However, the most positive city in America is actuallyin New Mexico.

In Laguna, the volume of positive emoji tweets is 85.37%

6. Consumers use the most positive emojis when talking about Pantene

That’s right. 93.9% of emoji tweets about Pantene contain positive emojis.

Discover much more

There are dozens more stats and facts about emojis in our latest report. Download it to find out:

  • How Trump caused the use of angry emojis to grow by 22%
  • The most negative countries and cities in the world
  • Brands and industries that generate the most anger
  • Why the use of sad emojis grew by 100% last year

Click here to download the free report.

Share this post
Brandwatch Bulletin

Offering up analysis and data on everything from the events of the day to the latest consumer trends. Subscribe to keep your finger on the worlds pulse.

Get the data

Crimson Hexagon has merged with Brandwatch. Youre in the rightplace!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. Youll find them under Products in the navigation. If youre an existing customer and you want to know more, your account manager will be happy tohelp.