How has consumer behavior changed in 2022, and what does this mean for brands?
95% of internet users have sent an emoji at some point. Over 10 billion emojis are sent each day.
But we still know very little about how the world uses emojis and what it all means.
Emoji might now be the internet’s most popular language, which is why we’ve built Emoji Analysis right into Brandwatch Analytics.
It lets users search the whole public web for emojis, revealing what emojis are used most in conversations, and how many angry, sad, disgusted, or happy emojis are used next to your brand.
Emoji Analysis is available to all customers today at no extra cost. Try it out.
For the third year running, the “Face with Tears of Joy” emoji reigns supreme on social media.
It dominates on Twitter as the most-used emoji. This should come as no surprise to those versed in emoji; after all, this same symbol was even the Oxford Dictionary’s Word of the Year in 2015.
On average, 75% of the emojis on Twitter are positive and 25% are negative.
Despite this positivity, over the last two years, the use of negative emojis has grown from 23.2% to 25.4% – an increase of 9.5%
In fact, the largest volume of negative emojis came during the month of the American election (8th November 2016). During the week of the election, negative emoji use grew to 28.9% (a two year high).
The use of negative emojis averages at 22.5% during the day (6am to 8pm). However, during the evening (8pm to 6am) negative emoji use grows to 27.3%.
That’s an increase of 21% ?
Turns out the more tired we are, the angrier we get.
Perhaps surprisingly, there are some stark differences in how men and women use emojis:
For example, women are more likely to use emojis when tweeting and they’re 6.83% more likely to use negative emojis than men ?
The image below reveals the states with the highest percentage of positive emojis in their tweets:
78.8% of Utah’s tweets with emojis in them contain positive emojis.
However, the most positive city in America is actually in New Mexico.
In Laguna, the volume of positive emoji tweets is 85.37% 😇
That’s right. 93.9% of emoji tweets about Pantene contain positive emojis.
There are dozens more stats and facts about emojis in our latest report. Download it to find out: