[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

Read the guide

Published September 28th 2020

Introducing a Faster and Smarter Way to Search

Searching trillions of public conversations online isn’t easy. Finding relevant insights can be like looking for a needle in a haystack. It’s time AI started doing the hard work for you. It’s time for Brandwatch Search.

With access to 1.4 trillion conversations, finding relevant data can be tough.

Searching for “Apple” won’t just bring back mentions of the company. It’ll also contain conversation around the fruit, the pie, the juice, and even The Beatles’ record company.

To remove all the irrelevant mentions, you have to spend hours writing detailed queries that exclude any irrelevant terms.

While this type of search can be very accurate, it’s not easy to write. Only experienced researchers can create something this in-depth, and many less-experienced users struggle.

We think there might be a better way.

When AI meets search

Most conversation online contains bits of information that help us understand the context, even in tweets with less than 140 characters.

Take this tweet:

To create a search that would identify this as a post about the company Apple would be pretty tough. There’s no mention of the iPhone or App Store, no mention of Tim Cook or Steve Jobs. The image isn’t even related.

But there are some hints. The capitalized “A” in Apple, the mention alongside another major company (Tesla), and the word ‘investing’ all indicate to us humans that this is a mention of Apple the company, not the fruit.

We’ve now built a machine-learning algorithm to try and understand those same hints.

A smarter way to search

Using smart machine learning, we’ve been able to train an algorithm that analyzes conversation online for these types of hints. By referencing a corpus of conversation around terms like Apple, our algorithm can accurately predict that this tweet is for Apple the company rather than the fruit or record label.

We’ve released this groundbreaking technology into Search, our new unlimited and fast search engine.

This new technology makes searching simple. Rather than spending hours writing a detailed query, simply start typing and Brandwatch will automatically suggest what you’re looking for and do all that hard work for you.

The new age of search

Never before has the industry seen a search this simple and yet so powerful. It’s available to all Brandwatch customers at no extra cost and available for everyone to demo today.

We think our users will benefit from three huge advantages:

  • Time saved: A single post online can be highly impactful, so fast analysis is vital. Search will help you create powerful searches in seconds, keeping you on top of every new opportunity and threat.
  • Cleaner, more accurate data: Search gives you confidence that the results returned are about the subject of your query, making decision making less stressful.
  • Everyone is an analyst: Gone are the days where research was left to a single person in your department. With Search, everyone can start to get value from consumer data. Users can search in seconds with no training required, helping everyone across an organization make smarter, data-driven decisions.

If you’d like to try Search out for yourself click here to request a demo. If you’re an existing client, access to Search is available now at no extra cost.

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New: Consumer Research

Harness the power of digital consumer intelligence

Consumer Research gives you access to deep consumer insights from 100 million online sources and over 1.4 trillion posts.

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.