Rule 2: Add value

Influencers have built their audiences based on producing engaging content.

While they are happy to consider paid gigs what the want most of all is to add value for their audience. We asked influencers to rank reasons for accepting campaign offers.

Brand and product fit were rated number one, and above compensation.

When reaching out to influencers, introduce your brand and let them discover what makes you awesome. They should want to work with you (and often do for the right brands) without the paid incentive.

Rule 3: Close with data

Often influencers are compensated when working with brands.

Negotiations on rates can sometimes be tricky, and only 11% of influencers surveyed said they had a fixed price.

The rate varies for each opportunity. 22% said the effort required to produce the content was a factor.

The majority, 77%, priced based on reach and engagement rate. It is here where brands should offer rates based on market data. Negotiations are more successful when expectations of both sides are managed with benchmark rates.

Rule 4: Declare it

40% of influencers surveyed were concerned that declaring sponsored content would have a negative effect on engagement.

When we compare campaign data we find no negative correlation between declared sponsored posts and engagement rate. Don’t worry, you’re not missing out, follow the guidelines of the social network and your local advertising authority.