The old saying “Men are from Mars, women are from Venus” holds water when it comes to how men and women use social media.

Females use social media less than men for business reasons, whereas women use social media to share more personal information than me, revealing more about their personal lives. Women are more vocal, expressive and willing to share. In other words, women are biologically wired for social networking.

At least, that’s according to data compiled by FinancesOnline.com

Sounds cliché, doesn’t it?

Generally, females use social networking sites to make connections and stay in touch with family or friends.

Men, by contrast, use social media to gather the information they need to build influence. Social media helps them perform research, gather relevant contacts and ultimately increase their status.

While this explains how they use it differently, but do you know who is more active on social media: men or women?

This may seem like an important question, but if the majority of your consumers are predominantly men or women, it will impact which social channels you would need to focus on.

Men and women have varying degrees of online activity across different sites. 74% of internet users are using social media, with women (76%) having a slight edge over men (72%).

Behind every social media platform stand millions of women – and they certainly seem to love their mobile phones. A Nielsen study shows that women spend nearly 10 minutes social networking through the mobile web, or through apps every day, whereas men spend a little less than 7 minutes.

The diversity may not surprise you, but drilling down to a platform-by-platform level might.

According to this report from Spredfast, the major platforms have varying degrees in gender splits.